#1. Mr Rogers’ Moving $20 Million Speech

This post was far and away the most viewed on this blog – over 25,000 readers stopped by August 24, the day it ran…propelled by being #1 on Digg for several hours even…(yes I saved the screenshots). Here it is, below (the original ran right here.)

Mr. Rogers, in 1969, went to the Washington to ask for funding for his children’s TV program.

He recited the words to this little song, whose lyrics the children helped provide…

“What do you do with the mad that you feel?”

His program, he said, offered something besides shooting each other “with the mad that you feel.” That, said Mr. Rogers, was what children saw on all the other other TV programs.

He got $20 million in 6 minutes.


N0 hype.
No promises.
No big words.

Here goes – 6:50 minutes

P.S. Why Mr. Rogers got into television in the first place…

“I got into television because I hated it so,” he said. “And I thought there was some way of using this fabulous instrument to be of nurture to those who would watch and listen.”

More good discussion on Reddit. See here

About the author

Kim Klaver


  • Kim I loved this the first time you posted it. I’m delighted to read it again and watch the video.
    Mr. Rogers touched so many and helped children know it was OK to be themselves, they were loved just the way they are. His purpose was to help children and love them, he did this so well.

    This is one of my favorite phrases from Mr. Rogers.
    “I do think that young children can spot a phony a mile away,” he said.
    It’s so true and I think our children deserve a lot of credit for being so real and seeing through to someones heart.


    Happy almost New Year

  • Getting $20 million out of the federal government is like getting wet out of water.

    Mr. Rogers was good, but let’s not overstate. 😉

  • Robin:

    Cool. I also love this part of his: “Creating drama that is not based on bopping people over the head.” That’s my image of the kind of sales/marketing I’d like to do – in a way that does not bop people over the head.Not as easy as it sounds, either. Sigh

  • Yes Kim I love the image of no more bopping people over the head. This can be real if we show our own expression of care, trust and make our purpose as powerful as Mr. Roger did with his love of children.

    It’s not easy but neither is bopping people over the head. Well the bopping part is easy but brings no good results.

    I’m following my passion, treating people with respect, telling my story without hype or promises, doing it over and over again. When I lay my head down at night I feel good knowing I didn’t mislead anyone and hopefully made a difference for someone.


  • Kim,

    Mr. Rogers was indeed a remarkable human being. I wonder if there will ever be another like him. Some could act the part, but they couldn’t fake the heart. That is what melted that hard nosed senator so quickly.

    Thanks for sharing that again.

    Comfortable with me,
    Tom Doiron

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