“If you always want the latest and greatest, then you have to buy a new iPod at least once a year,” says Steve Jobs.
This might sound a bit self-serving at first. But when he tells you why, you know why you can’t wait for their next great thing or new iteration of some existing thing you already own…
“You know, you keep on innovating, you keep on making better stuff.”
Amen. And that’s why we love to buy the latest greatest from Steve Jobs.
If company owners spent the time and effort he does innovating and making better stuff, using people who are crazy about what they’re doing, they’d need to spend less money advertising and promoting products that aren’t special, much less remarkable. We’d also get to live in a much less noisy world.