I have chosen 10 ads as finalists. The originals are here. I used only the headlines of the ads submitted.
The criteria were any of the following: specific, unique, unusual/outrageous, not screaming, nor going “everyone, hear this!”
NOW YOU VOTE for #1. You can only vote for one. Click “Submit” at the bottom to register your vote.
Yes, I see the ERROR MESSAGE below. It is an error with the service, KillerSurvey. Voting works, so scan all ten, and pick the one that attracts you first and most. Have fun!
My ad didn’t even make the final cut.
Durn…
But I’m writing more ads right now based on what I’m seeing on the results of this survey.
http://www.PaulEilers.com
Wow. I’m humbled to have even made the list. This is such an awesome community, and I am learning so much from everyone.
Kim, you and this blog have been so incredibly helpful! I was actually going to change that last sentence of the ad, based upon your feedback, but I just couldn’t figure out how to do it. I was actually thinking about it when I saw this post.
And, all the ads are very good. Even the ones that didn’t make the cut, and Kim’s comments on them are ALL helpful in improving my marketing.
I found myself thinking “There are several good ad titles, it just depends on what I’m looking for at the time”
I agree with Brenda’s comment. These are good ads, it just depends on what I’m looking for and what these people can do for me and the fix I’m looking for. So for the ads that didn’t make the cut and won’t be chosen as the #1 remember maybe your thing just wasn’t what others are looking for. It doesn’t mean your ad was bad.
I think everyone who tried this exercise should be congratulated and applauded. It’s not easy but the only way to learn is to jump in there and try. At least trying here on Kim’s blog is free so now if we want to buy goggle ads or do more online we have a starting point.
Happy weekend
Robin
Honestly, I wouldn’t vote for any of them only because none of them excite me or intrigue me enough to want to know more about any of them.
There are much more intriguing headlines in the Orange Ads – the kind of headlines that you just have to click on to find out what they have. I didn’t feel that way about any of these.
I’m trying to find the original contest rules to see what criteria was used to write them but can’t find it and the link to the original ads is not working.
The link to the original contest rules and submissions is working now.
Am I blind? Where is the submit button? Vote for Hair
Submit button is at the bottom of the last option here.
Re: The “Submit” button, you might have to scroll down on the little scroll bar to the right–not the main scroll bar for your browser.
I wonder what the female/male percentages are for this survey? I’m guessing there are more women answering than men. If true, that’s a good lesson for me because the headlines I think are best might appeal more to men.
For example, I voted for, “Problems in the bedroom?” (I opted to not vote for my own ad). Not that women don’t worry about such matters but I’m guessing that guys are maybe more likely than women to click on any headline having to do with sex.
Whereas more women are naturally curious about a headline that reads, “Helping Moms Stay Home.”
Differentiating ads by gender can be helpful when placing ads on specific websites either directly or using Google’s site-targed option; when advertising in e-zines that cater to one gender more than the other; or when using Microsoft adCenter’s gender-specific advertising option, to mention a few examples.
Finally, I also suspect that the results might be different if we voted on the entire ad rather than the headline only. I’ve written what I thought were some very good headlines but then negated the benefit with weak copy in the next two lines.
Mark
—
Best-MLM-Opportunities.com
877-349-1726
After looking over some of the orange ads I agree they are better than many of these, including the one I submitted.
Maybe it was the idea of this being a contest that made me forget what I wanted to say.
I’ll go back to my orange ads, see which ones are working and maybe use those on any google ads in the future.