Mr. Rogers’ 6-minute business opportunity pitch

Today is spiritual day.

If you had 6 minutes to make your business opportunity “ptich” what would you say?

Mr. Rogers (see video here) went to the U.S. Senate, talked for 6 minutes, and got $20 million dollars.

Here’s what Mr. Rogers said…

The video opens…

“Alright Rogers, you got the floor,” drawls Senator John Pastore

1. Mr. Rogers responded gently, speaking slowly and quietly about trust. You can almost hear a pin drop on the video here. (This beginning was not like the usual pitch the Senators heard when promoters came asking for money – big hype and promises if funded – nor the usual forecasts of gloom and doom if the requested funding were not approved.)

2. He told about his pre-existing interest and activity. His first attempt at a children’s program started 15 years before. Budget $30.

3. He used a comparison everyone understood to show how little his kind of TV programming was receiving in funding. Mr. Rogers told the senators that the budget for the entire season of his daily half hour program was less than what it cost to pay for the animation for just two minutes of cartoons – “animated bombardment” as he called it. (Cartoons were running constantly on TV then, many of them violent, so that comparison make it instantly obvious how little his program was getting compared to what was being spent on cartoons.)

4. He asked if he could demonstrate what the program was about by reading the lyrics to a little song he and the children had created together . He said it was to show how “We don’t have to bop someone over the head to create drama on the screen…”

The Senator said yes, he’d really like to hear, and Mr. Rogers told him:

Then he recited…

“What do you do with the mad that you feel?” [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][line came straight from a child, said Mr. R.]
When you feel so mad you could bite…
When the whole wide world feels oh so wrong!
And nothing you do seems very right?

What do you do?

Do you punch a bag?
Do you pound some clay or some dough?
Do you round up friends for a game of tag?
Or see how fast you go?

It’s great to be able to stop
When you’ve planned a thing that’s wrong
And be able to do something else instead
And think this song.

I can stop when I want to
Can stop when I wish
Can stop stop stop anytime
And what a good feeling to feel like this!

And know that the feeling is really mine
Know that there’s something deep inside
That helps us become what we can
For a girl can be someday a lady
And a boy can be someday a man.

The Senator sighed with a gesture that said, “How can we NOT approve this?” and told Mr. Rogers that he’d just gotten his $20 million dollars.

“Our kind of communication,” Mr. Rogers told the Senators, was one program in a TV world full of violence-driven drama that was NOT driven by bopping others over the head. And he said it was “for those who would watch that.” Millions did. Not all, but millions.

What about a community of network marketers within the larger NM world, that is not driven by bopping others over the head with screaming hype or promise-driven promotions?

“Our kind of communication” would be based on our own stories and interests, validated by third party sources of information that are not themselves selling anything.

Would more and different people buy from us if we approached them this new kind of communication?[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]