It’s better to be at the other end of someone’s search for what you have, than to advertise what you have to someone who wasn’t (and isn’t) looking for it.
Tivo for example, knows people don’t like ads interrupting their favorite TV programs so they created a gizmo that allows millions to watch their programs when they want, sans ads. People love skipping ads they don’t want to see or hear.
Now, turn things around. When you want something – say a good latte and a little sit, you search out the nearest Starbucks or other fave, don’t you? No problem.
Same thing online. Most people have turned off intrusive pop-up ads. That’s not what they got online for.
However, when WE want something online, we SEARCH. We go to Google or Yahoo, enter some words that describe it, and check out what comes up in the search results.
We don’t mind searching a few vendors, either, for that thing we want.
Network marketers are too often like the intrusive ads – interrupting someone’s day with promos that were not asked for and often, intruding on their own relationships – just like the ad on TV or the online pop-up.
However, like us, when a friend is looking for something, they’ll search it out. Either online or off.
The big question for us:
How can you be there, online, or even better, in their mind, when the time comes for them to find something you have? E.g. something to relieve an achy knee without drugs, or some non-toxic cleaners?