Are you showing your wild and weird side?

On a recent call, I announced that I was looking for weird and wild people for an extreme regime weight control program. Several voices popped right up:

I’m weird! I’m wild! Pick me! Pick me!

Are you one of those? If so, show it. Sooner rather than later. Go ahead and do something weird and different when you advertise your product or business. Do something unexpected. Weird grabs attention. Predictable doesn’t.

Some of us are worried about what our friends will think or that we’ll look silly. But as one gent reminded our group years ago: think the naysayers will come to your funeral?

Steve Jobs (Apple CEO) got it right in his commencement address at Stanford in 2005:

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.”

Now that you know you have nothing to lose, what can you say or write that’s weird and will grab the attention of a like minded soul out there?

Um, we’ve already learned that regular run-of-the-mill folks don’t buy our products or cut it in our business, yes?

About the author

Kim Klaver


  • I am guilty of not showing my wacky, wierd side due to worry over how people in a business, or even business-casual aspect will respond. Still a little uncomfortable in showing it after all of these years of “faking” a perceived normal image…

  • Honestly people will be more attracted to you if you can learn to just be yourself. I can’t tell you how many times people tell me that they feel like they really know me, truly know me because I am authentic. I hear this a lot from people who have either listened to an audio or have watched my videos. Years ago I used to use that “normal” attempt, it doesn’t work very well at all. Don’t try to pretend to be something you’re not, people can smell “fake” a mile away.

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