Here’s a new study of adults and their fashion shopping habits. These are people who used advertising inserts or circulars to decide where to shop for clothing items.
See if you recognize any of the the buyer types they analyzed:
“Movers and Shapers” are described as open-minded individuals in constant pursuit of new things from clothing to careers. They are a high-energy group that does not like to be controlled or limited.
“Daredevils” are known for their competitive nature and constant need for recognition from others. These individuals value status, which is often reflected by their physical appearance and purchase selections.
“Wannabes” aspire to be like other groups who have what they want and know how to enjoy life. These adults.. are often attracted to unique and different experiences.
“Guardians” are least likely to accept change and often plan ahead to avoid unexpected situations. Close, personal relationships are important to this group, which values tradition and routine.
Which are you?
Which category do you think has the most people in it?
Which are likely to be the entrepreneurs?
Which ones are likely to try your alternative products or services?
