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"I wouldn’t buy anything from a network marketer…"

nothanks3So said an old friend of mine…

“Why not?” I asked her.

“Because I don’t want to be hounded to contact my friends. I don’t want to give them my friends’ names so they hound them and then my friends get mad at me.”

I don’t want to be hounded.

That’s a very big reason some people have such a strong reaction to networkers. They’ve heard that mlmers hit up all their friends and that they insist everyone else do the same thing. And they will never stop calling.

You don’t act like that with your friends, do you?

Most people don’t want to lose their friends, and if they think dealing with you will lead to that, they’d rather not buy anything from you, no matter how good it is.

The good news, in my opinion, is that the problem is not with contacting friends. Friends and contacts can be a wonderful market.

The problem is how the friends are approached. And how often.

It’s a skeptical and busy marketplace today. People don’t want to hear promises about their future big incomes, or about how great you think the product you are selling them is. They don’t want to be pressured by you or your upline.

Remember that nearly 2/3 of Americans have signed up for the Do Not Call Registry. That’s more than all the people who voted in the last election nationwide.

Shall we learn from people’s reactions and change our ways? So we stop turning off our best market – people we know?

Instead of nagging your warm market to sign up, how about you picture them as a source of possible referrals?

“You know aunt Lulu, I’m expanding my business and I wonder if you might know anyone who’s looking for some extra income or a career change. If you happen to know or meet anyone like that, would you let me know so I can show them what I’m doing, you know, in case?”

Then LET GO.

You’ve planted the seed. Find someone else and plant again.

Remember – no one wants to be hounded.

Do you?

About the author

Kim Klaver

4 Comments

  • I’ve never felt comfortable approaching friends and family about joining. It made me feel like I was crossing a line of trust to the side nobody wants to be on. So I promised myself that I’d never pressure them to get involved. Do I talk about what I’m working on? Sure, I’m passionate about what I do and they listen because they have hope that all goes well for me. At times they will make purchases. I’m happy with that and so are they.

    When it comes to the cold market prospects, I keep in mind how it has always made me feel when ruthless and pushy telemarketers came calling. I don’t like being pressured or hassled. I never have and I’m always careful not to cross that line with them, out of respect for the person I’m speaking too.

  • Kim,

    Could you comment on how this relates to the infamous “7 touches” rule? Is one mention really sufficient? I’d like to think so, but everyone (especially those “at the top”) exclaims that it is not. Thanks!

    Mark

  • Mark, here’s my opinion. “Touch” and “tackle” in telemarketing (as in football) are 2 different things. Seven touches are okay, but not if what has been advocated under that name is really the keep-tackling-until-they’re-down-and-stay-down method.

  • Kim,
    I noticed that Cognigen Networks Inc, Alexa rank 10,695,
    does not appear in your “top 50 network marketing companies”
    list. Although Cognigen has many websites, their http://ld.net
    with the rank of 10,695, is certainly most representative of
    what the company does.

    Kevin E Anderson
    Founder, Cognigen Networks Inc

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