I see it everywhere, you?
Buy this, experience that (for $$$$) “Because you’re worth it.”
Or you’ll see a paid performer buying something, along with her “Because I am worth it” tagline.
This is usually directed at women. (Have you ever seen a guy in an ad with the “Because I’m worth it?” line?)
Is this the greatest manipulation line ever to get women to spend their money on things they don’t need?
Do we really have such low self-esteem that we need advertising men to tell us that only when we buy what they’re selling, will we truly be “worth it”?
They must have hooked (some of) us. I keep seeing it.
What’s your reaction to this line to entice us to buy?