“I think this is a phenomenal and an inspirational story and one that teaches us lots of lessons. From my experience, [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Xs] tend to give up too easily and lose focus, and then become defeated and give up.
“[Y] proves that with a plan and some dedication, you can get very far with the tools available to anyone who wants to give it a go.”
X is: “musicians” tend to give up too easily…
Y is a new indie band, Making April, three former nobodies who spent a year doing very clever marketing: 1) they contacted hundreds and hundreds of people on MySpace, but only those 2) who responded to the new band’s hot button – the “prospects” already liked the kind of music that the new band produced.
How did they do this? They found other bands on MySpace who sounded like they did. They then contacted listed “friends” of that band every day, by the hundreds.
They asked those folks to come to their MS page and play their track. Test it, see if you like it, you know? (No charge, of course, at this stage.)
Bottom line: One year later they sell 1,000 tracks per week on iTunes. From 0.
P.S. The parallel here is NOT necessarily to give away expensive samples of your product. Put your creative cap on and ask what else you could do to simulate this kind of campaign online or off…without breaking the bank.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]