I don’t mean free product samples…
For as long as I can remember, “free” has been a total turn off for me.
Free was stuff either not worth having at all, or it wasn’t really free. Hidden price tags – time and energy to complete the survey, the drive to Timbuktu to get the free thing, subjecting yourself to sales calls, etc, or, you only get the free thing if you buy something else, blah blah blah.
I’ve long recommended that NMers not give out free product samples to people unless there’s a reason to believe they’re genuinely interested. The only ones making money on those free samples are the companies. The only ones paying for them are the reps, in money and stress.
However, I’ve come to like free – for certain sorts of things. Let me explain.
I’ll skip the free do-nothing cell phone with the expensive, monthly two year contract. But, I’ll take a genuine preview of something that can improve my life somehow.
Kind of like a good movie trailer or an excerpt from a book or CD.
The online ‘how to’ information sellers have been perhaps the biggest and most consistent money makers online. Some people have raked in millions of dollars in a the first few days of a well planned how-to [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][you name it]online program launch.
How-to marketers have long offered previews of what you need to do to make their programs work. They tell you in detail what sorts of things they have done to make it work. NOT just the results, but the nitty-gritty of what you need to do to get those results.
For example, I, with several hundred others, spent $2k on an Internet marketing program last month. (One of several similarly priced programs last month.)
I got this one based solely on experiencing what I’d learn first, with stuff I could try myself before buying. Including very useful online videos. Doing those things made it easy to see the seller and I harmonized. And that the things they were teaching were things I wanted to learn.
All those who bought this got the same information over a few weeks beforehand.
About 500 people bought the program, as far as I know. That’s 500 x $2,000. You do the math. That was taken in over two days. It’s a self-study and do program, much like NM. You have to learn and do things to make any money.
I wonder how one might do that in the NM field.
I don’t mean selling pie in the sky results and promising everyone the moon if they only give us $1500 or $5,000. Nope. That’s the old school stuff we know makes people run when they hear it’s NM.
I mean giving someone a taste, through sample tasks, of what one would have to do to bring in income. Like the big marketing guys are doing to rake in millions.
I wonder what would happen if the networking companies and recruiters were to offer – instead of promises – ‘free’ mini-experience-exercises of what it takes to make money in the business, the same way the successful how-to make money online marketers do. And THEN offer people the program. Wouldn’t the right ones come?
Most people who drop out of our business tell me they really had no idea of what they were getting into. This would end that problem. They’d have seen what kinds of things they have to do, just like the big how-to marketers do.
Of course, the resistance would be extreme from recruiters who depend on many people blindly signing up and desperately handing over their last money.
But perhaps some recruiters will realize that a few good self-selected people will bring them more income and less stress than the masses who are lured in on a dream, and no idea of what they have to do make it work.
What kinds of free, sample exercises would you offer people who are considering doing NM – before they’re asked to make the big commitment?