Haystack Audience Training (experiment)

What’s in the Haystack audience training program? Special audio available in 48-hours.

What is audience training?

Nope – it’s not like training your dog to come when you call. It’s about training yourself – to learn who your audience is – for whatever you’re selling.

Next, you must figure out how to create interest and desire in that audience for what you’re selling.

Network marketers have been told for 50 years that everyone will want their product. And since most of them have never been in business before, they believe it.

Then they discover it isn’t so and drop out.

In the Haystack program, we showed the class how to do two things:

1. Describe your audience
2. Learn how to find and attract them online and off.

That’s any marketer’s first job. You must answer the questions:

Who is my audience, how do I find them and how do I create desire for my thing?

Here are some tips from Haystack.

Step One. Who’s my audience?

Product. Sit back, relax, and ask yourself: who is the kind of person who would be genuinely interested in my favorite product? Pretend you’re creating a character for a movie. Who is this person? Here are some questions to start you off (samples from the Haystack course):

  • What Internet sites do they visit regularly?
  • What magazines or publications do they read?
  • TV channels do they watch?
  • What do they talk about with their friends?
  • What kind of groups do they belong to?
  • Do they take supplements now?
  • Try to eat healthy? Exercise? Meditate? Shop at Whole Foods?
  • Do they buy from local farmers?
  • Do they buy insurance?
  • …You add more, especially things YOU do.

For the business: Same thing: who are the people who would be genuinely interested in your business? Here are some questions to start you off:

  • Have they ever started a business before?
  • Ever been in direct sales or real estate?
  • Do they have an entrepreneurial bug.
  • Are they longing to do something meaningful, finally?
  • Are they comfortable with some risk.
  • Do they love a challenge?
  • Have they always wanted to be the leader?
  • Can they carry on without instant gratification when they’re on a journey?
  • Are they dissatisfied?
  • Do they take action and not just vent? (Maybe they’ve started other businesses, etc.)
  • …Add more.

Some of these values and habits should be yours.

One great way to find your audience is to look for people who share some of your values. You’ll bond more naturally when you connect.

Step two. Find your audience. Here’s just one tip from the Haystack course.

Finding your match. Google for locals you want to meet.
Say you exercise pretty regularly – you’re a jogger. You might do a Google search for jogging groups in your local area. Meet other joggers. Chances are good they might know people who have an interest in a health-type product, since they already do something for their health – jog. Same for any other areas, including Whole Food shoppers or organic food lovers.

Google jogging blogs. Some will be a good place to place small text ads for your product. Discover others who care about that and are writing tips about it. Meet and greet your market online.

Again…it’s easiest if you start with your own interests – those that help explain why you are in your business or why you use your products.

Other techniques from the Haystack course. (all are no cost methods)

1. How to write write papers for online publishing – position papers to attract your audience – without selling. To help establish authority.

2. How to use simple key word searches to see what and how you should market to your niche.

3. How to do mind mapping and a free little program you can use to do it.

4. Three techniques you can use immediately to create a sense of urgency. (No, it’s not screaming “get in early!!!”)

5. Three belly-to-belly techniques to search out your audience.

6. Seven who people transformed their “pitches” to sound normal and attractive to their audience, live. Some of whom made sales right in the class.

7. Links to useful and no cost online resources.

Here’s the bottom line.

This is just some of what’s available on the 3-session How To Find a Needle in a Haystack program just completed. Cost was $129.

I’ve recorded the sessions and have made 100 sets of the UNEDITED audios available. That’s it. I am not offering these after this.

You can have these Haystack audios (about 6 hours of classes) for $63. They are MP3s – online audios you can download and play on your iPod.

There’s only one way to get them: you must be on the Priority Notification List. It’s an experiment I am doing.

To get on the Priority Notification list for these $63 Haystack unedited audios, email me here: kimklaver[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][at]mac[dot]com ([at]=@ [dot]=. Put in the subject: Yes, Haystack!

I’ll send out the announcement to the Priority Notification list in the next 48 hours. It will tell how and where to get your Haystack MP3s for $63.

To get on the Priority Notification list for the Haystack unedited audios, email me here: kimklaver[at]mac[dot]com ([at]=@ [dot]=.

Put in the subject: Yes, Haystack!

Finally, you can begin to learn how to find your audience.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

About the author

Kim Klaver


  • kim,

    I tried to order your audios by emailing you. I can’t make it work. The email comes back to me. kimklaver[at]mac[dot]com ([at]=@ [dot]=

  • Kim,
    I have purchased the audio’s from the Haystack course and its a great learning process and you are a great teacher. Thanks for letting us purchase the audio without taking the actual course.

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