It takes these two things to make a living marketing and selling online:
1. Something to sell
2. Buyers for it (enough to make the time and effort worth your while)
That sounds really elementary, I know. Many people have something to sell, but have no idea who the buyers are or how to find them. Others hear about all these buyers of this or that type product, and wonder how they can find something to sell them too.
Let’s assume you are:
1) selling something that needs introduction or demonstration. It’s NOT a commodity (something you can buy at Wal-Mart or Amazon.com, say, like a book, an iPod or a DVD); and
2) you are doing direct sales or network marketing – i.e. approaching people directly in person, through email, your blog, etc. (versus having a store or site where they come without direction from you).
Can you sell it?
Answer these four questions about whatever you are selling:
1. Does it define you?
2. Do you have a big fat emotional connection to it?
3. Do you know it or the why of it, thoroughly?
4. Are you completely confident when you present it?
If you answer no to 1 or 2, find something else to sell. Those who might buy will see you’re not really that into it and wouldn’t buy from you. Who buys a really top grade tennis racquet from a person who doesn’t live and love tennis?
You can learn to change 3 and 4.
That’s step one – having something to sell where you can say YES to 1-4 above.
Next – how to find your buyers – assuming there are enough so you might get some.