Those are the best professional ball players. Average professional players blow it 8 out of ten times.One of the best and most loved players captured the predicament in a now famous line:
“It’s tough to make predictions, especially about the future.” Yogi Berra, New York Yankee catcher and coach.
“Practitioners of uncertainty,” Mr. Taleb called them.
As marketers, we too, are practitioners of uncertainty. We have no clue, when we’re approaching people, who will buy and who won’t. Even when we’re really good, there is no guarantee.
Let no recruiter or Internet guru seduce you to buy their stuff with any promise of assured income.
There is NEVER assured income when you’re marketing.
Because it’s not just up to you.
Thanks Kim, you say. Thanks for that uplifting news.
Once you accept that as a marketer, you are a practitioner of uncertainty, all will be well. Because then here’s what you have to do (oh uh, am I making a promise?):
Find something with financial potential, that excites you enough so you won’t get tired easily of doing it over and over. You know, so you get better and better and maybe even great at it.
Then you’ll enjoy the trip as well as the income rewards. After all, what if it does work?