As a network marketer, you are a ‘practitioner of uncertainty.’
However, there are a few basic skills you must master to have even a chance at success.
When a network marketer introduces her product to people, the tendency is to preach, and use lots of jargon and scientific facts she herself has just learned.
All new people seem to sound like sellers, only they don’t know it. Here are two examples from a 3 Scripts Class (the two ‘worst scripts’ voted by the class with fun and kindness). TURN ON AUDIO.
Does that sound like you?
If you don’t know what to say to people about your product, or how to answer “What do you do?” try this.
1. Read your own approach script or standard answer, out loud. Chances are you will hear the jargon and seller talk instantly.
2. Instead of preaching or using big words no one else understands or cares about, tell a product story without making promises. Preferably your own.
I show you how you can do #2 in the $18 book, “If My Product’s So Great, How Come I Can’t Sell It?” (top left, 4 down). You can also hear us live, transform seller-talk scripts into pleasant, engaging conversation. Mini 3 Scripts package here ($57)
There’s also the more recent, big Kahuna Customer Enchilada package, here ($99 or $147 for CDs). Top left = MP3 and top left two down, is the CD-book package.
One thing you’ll discover listening in to these: during each class, sales were made to others in class – once the new script was crafted. And sometimes, a person would want to buy a product, only to discover they were in the same company and didn’t recognize it from the jargon they’d learned (!).
Learning how to talk to others about your program – in an engaging and non-preachy way – is the biggest obstacle a new person must overcome. And they don’t teach it at the NM companies. Sigh.
Learning this one skill improves you chances of surviving the process more than any other. After all, if everyone runs when they hear you talk about your product or business, how long will you stay in the business?
And how satisfying will your experience be?