Aunt Lulu is using the Internet to search for that natural achy knee remedy. She’s patient hunting through the options, because she wants what she wants.
And new grandmom Jennifer – well she’s using Yahoo right now to find a business she can run from home.
“The result of Google and the prevalence of search means that people are far more forgiving of things that need to be sought out, and less patient than ever with selfish marketers that insist on showing up in your face.” Seth Godin
The trick then, is to be able to be found on Google when the millions of seekers are looking for someone like you. According to https://indexsy.com/ there is no point in having a website if your clients can’t find it.
So here’s the contest:
Two questions. First one’s easy. Second, well…
1. What are the last 3 search terms or phrases that you’ve entered into Google (or Yahoo, etc.) to get help for your NM business? What happened?
2. What words could a stranger enter into Google/Yahoo, etc, who’s looking for a) someone like you to get into business with, or who’s looking for b) your kind of product, so that they find you?
I’ll run this contest at least one week, so you have time to ponder your responses before submitting them, and so we give the most people time to play. Not as easy as it looks. For ad copy ideas that are specific enough to help, check the Ad Copy Winners post here and suggested tools to help.
P.S. Please do not suggest they type in your name or your company name, and put that info in your post. Who will know that when they’re beginning their search? This is a real situation search question – when the Lulus and grandmom Jennifers do NOT know who you are, but when they’re looking for a business or business partner where you happen to be the perfect match, only no one knows anyone’s name. That is the nature of most search. OK?
Got customers? If My book-5CD combo special: $49 (not $117). Second down on left.