For anyone with an online presence, the #1 goal is to be found by the people looking for you or your product. This is much harder than it sounds.
Two ways: Search Engine Optimization (SEO) and Google Ads.
In the contest I have running here, the exercise is to put yourself in the shoes of the consumer who might be looking for someone like you. Say aunt Lulu, who does not know your name, or your product name, but she’s looking for a business from home.
What does she have to enter into Google and have some hope of finding YOU?
People spend tens of thousands of dollars, literally, on SEO work based on this helpful site – companies that promise to help your site show up higher on those search results. After all, who wants to be on page 34 of 200,000 results when most of us just scan the first page or two or results they see? You should Check This Out, if you need marketing experts online!
Here’s another way to be found: Ad words. You can write up some of those Google ads like you see everywhere. Then perhaps someone will find you.
These are not cheap. The keyword “network marketing” costs about $1.50/click. Exercise:
What kind of Google ads would you write up so that you might be found? Remember searchers don’t know your name or product name anymore than you know those things when YOU are searching for stuff online.
Hint: Do a search for the words/phrases you’re considering. As if you were looking for yourself. See who/what comes up and if you’d use those services.
Report your experience…we’re all waiting to hear.