A story in the Wall St Journal today comments how one of the big accounting firms, Deloitte & Touche USA LLP, is using a different approach to sell women versus men.
“The strategy is based on a simple, yet radical, idea: Just as women consumers shop differently than men, Deloitte believes businesswomen shop for professional services differently than men. “You need to understand where women are coming from,” says Cathy Benko, a Deloitte partner who runs the program.”
“Simple but radical,” idea huh?
Would women do better in network marketing if companies and upline stopped insisting that to succeed, they need to ape the men?
In Tip #12 in Friends, Lies and Network Marketing (free PDF download here), we list a few big differences between how men and women buy (AND prefer to sell) – especially to people they know…
And guess what – the most sophisticated men marketers agree the women’s instinctual sales ways work better with today’s consumers all around…
“Men tend to strut their stuff; women don’t, says Marti Barletta in Marketing to Women. Today’s consumers are tired of hearing that every product is the greatest in the history of the world. Phrases like ‘scientific breakthrough’ don’t get sales anymore. Advising todays marketers, the ClueTrain Manifesto authors (all guys) ask marketers: ‘The inflated, self-important jargon you sling around…what’s that got to do with us?'” – Friends, Lies and Network Marketing (free PDF download here)
What are some other differences in style between men and women that you’ve seen pop up in the network marketing business?