In our western society the guys are typically focused on stuff having to do with
protecting the family and bringing home the bacon.
The gals are primarily focused on friendship, nurturing and keeping
those around them from killing each other.
The women who fit the above description have built up, over many years, their friendship capital.
It’s as important to them as the guy’s financial capital is to him.
This matters a lot in the NM business. Because.
A woman’s friendship capital is squandered each time she makes promises to friends that
she can NEVER keep. No matter what the guys in front of the room say. Here’s why.
You do not know what results others will have, EVER,
for either the product or the business.
Here’s a tip to protect your friendship capital when talking to those precious friends
about it. USE lines like this after you make your offer (product, service or business presentation):
“I don’t know if this will work for you or not. But here’s what happened to me…”
Do you really know WHAT will happen for them with either the product or the business?
“Do you know anyone who might like to know about something like that?”
(either the business or the product). No pressure.
Ladies: Preserve your friendship capital. The NFL is largely the result of promises made to friends that neither you nor anyone else could ever keep. How can we know what will happen for someone else with a product or business?
PS NFL – No Friends Left