Interesting tidbit from Perry Marshall…
What if the FTC starts requiring bad testimonials along with gushy good ones?
Of course, we’d have to distinguish sour grapes and do nothing-type bad stories from those who bought the stuff, did the program, and still ended up in the hole financially and mentally.
What’s your take? Would you want to see the bad with the good? Should sellers of make-money programs (or any promisey-product) be made to put bad testimonials in if they show the good one?
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Wow! This would be transparency to the Nth degree like you teach, Kim. I think this would allow open dialogue with the leaders in our profession and also help put to rest the negative stigma that is automatically attached to our profession. And when you think about this, Amazon.com already does this model of positive and negative reviews and products still sell handsomely.
I don’t have any problems with this. In fact, most product reviews have already shifted to this (Amazon?). It’s going to make companies be good.
Of course, to Perry’s point, this is a two-way street. Tons of people don’t do what you tell them to do, so obviously it’s unfair to blame the shortfall of results on you.