Expert status is very magnetic. So writes Dan Kennedy in his book, No B.S. Guide to Wealth Attraction for Entrepreneurs.
“Everybody prefers dealing with an expert if and when they can. If you suffer from blinding headaches, and you can get to the doctor who wrote ‘The Official Guide to Drug-Free Headache Relief’, who has a newspaper column about headaches you’ve seen, and who’s on the radio, you would rather go see him about your problem than any other “ordinary” doctor…”
Apply this to your network marketing business. Whether you focus on what the product has done for you, or the business opp – your prospect too, prefers an expert.
After all, you’re offering to show them how to lose weight or how to make money, right? Wouldn’t you want someone you seek out for those things to have done more than sign a $25 application and attended a company few rallies?
The good news: Having expert status is self-created, writes Kennedy.
Kennedy learned it from Earl Nightingale:
“You can make yourself a world class expert in most fields simply by studying every available resource for an hour a day for just a year.”
Dan Kennedy made himself into a top expert in the field of direct marketing – entirely through self study, with no academic or experience qualifications whatsoever – in less than three years. And he began charging high fees from the very beginning. (p66-7). Because now he had expert status (compared to his clients).
Now you: What area of your business do you want to get your expert status in?