Found this and HAD to share, yep. Right in the middle of the 7 STEPS for building a customer base series here.
How do you present your ideas to so that others on a similar track look to you for guidance? So you become a leader of a tribe, so to speak?
Wonderful advice for writers, marketers, photographers – anyone seeking to build a following or an audience:
• Style is a voice, not a prop or an action. If you can buy it, borrow it, download it, or steal it, it is not a style. Don’t look outward for your style; look inward.
• Know your stuff. Luck is a nice thing, but a terrifying thing to rely on. It’s like money; you only have it when you don’t need it.
• Never apologize for your own sense of beauty (or values-kk). Nobody can tell you what you should love. Do what you do brazenly and unapologetically. You cannot build your sense of aesthetics on a consensus.
• Say no. Say it often. It may be difficult, but you owe it to yourself and your clients. Turn down jobs that don’t fit you, say no to overbooking yourself. You are no good to anyone when you’re stressed and anxious.
• Learn to say, “I’m a photographer” (or whatever – kk) out loud with a straight face. If you can’t say it and believe it, you can’t expect anyone else to, either.
• You cannot specialize in everything.
• You don’t have to go into business just because people tell you that you should!…MORE NUGGETS HERE.
Number one – finding your voice, your style – is a biggie for folks in a NM company. Most reps are marketing the same product line. How do you develop your style, your focus, and set yourself apart from the others?
By “others” I mean first others in the same company. And second, marketers who sell competing products. Hint: start with what’s important to YOU about what you market (not the company or your upline or anyone else). You can see why I made some big changes in marketing approach here – based on what became important to me (free excerpt).