Today’s new word: ENGAGEMENT
Facebook will promote (=show) any posts you make on your personal page or fan page – to more or fewer peeps – based on “engagement”.
Engagement: That’s FB jargon for three things people might do with your posts:
that OTHERS give to your initial posts.
The more engagement, the more FB will show your post to others.
The less, the less your post will ever be seen by others.
FB just won’t show it because it figures nobody cares. Because it sees nobody’s engaging with your post. So why show it to others?
If you are a marketer, that’s the kiss of death…
Next: How to write posts that encourage others to like, comment or share.
PS I’m creating a series of emails on “How To Sell without Selling on Facebook For Beginners” and if you’d like to receive those, sign up here…