Win the big Customer Enchilada program.
If anxiety is keeping you from reaching out to prospects, or doing follow up, here’s something that’s helped me: JUST before you start writing or dialing the prospect’s number, adopt this mindset:
No one knows for sure how to sell anything consistently. What works for one doesn’t work for another. What works at one time doesn’t work another time.
When I was recruiting in the San Francisco Bay Area some years ago, I got several HUNDRED resumes in the first three weeks, most of them OVERNIGHTED. When I went to LA two months later and ran the same ad campaign, I got about 30% of what I got in the Bay Area. AND the population in Southern CA is THREE times that in the San Francisco Bay Area! Same ads(!)
There is no “right WAY” to win over good prospects. Therefore we are all testing.
Will five of you test the “This is an experiment” mindset for your next 5 prospect calls or emails or posts?
Let me know how it changes:
1) what you say or write and
2) how you feel AFTER you have done it, regardless of whether they respond or buy, or not.
P.S. “This is an experiment.” Say it out loud, put it on a sign in front of you before and during.