People were stating their income goals, and Mimi didn’t want to tell hers because it seemed too puny by comparison. And of course, no one shouting out the shock and awe numbers were earning anything yet. It just sounded good, I guess.
But Mimi had a secret weapon: a shock and awe reason for doing the business.
She wanted to earn enough to visit her grandson – five states away – 3 times this year, because she was afraid she might not be around after that.
She knew exactly what the trips cost, the hotel stays, the presents she wanted to buy him, food, the whole thing. So we figured out exactly how she could do that. Her reason will be her strength.
Ask yourself: Who would you rather have in your business? Someone screaming they want a shock and awe income number? Or someone with a shock and awe reason for doing the business?
P.S. Remember the number one reason most Americans want a business of their own. See here. Hint: it ain’t the money.