When ‘top of the heap’ doesn’t matter…

Just in from the NY Times

Last week, Apple surpassed Microsoft to become the world’s most valuable technology company (iPhone, iPad, iPod, Mac computers, etc.)

A little more than a decade ago, Apple was struggling for its life, and many tech pundits were predicting its demise. How does it feel today, being at the top of the technology heap, asked a reporter.

“For those of us who have been in the industry a long time, it is surreal,” Mr. Jobs said. “But it doesn’t matter very much. It is not what’s important. It is not why any of our customers buy our products. I think it is good for us to keep that in mind. But it is a little surreal.”

Being the #1 most valuable technology company, or the biggest, “doesn’t matter very much. It’s not why any of our customers buy our products.”

So when you’re out promoting your products, remember that the size of the company is not why people buy the product. The monetary value of the company is not why they buy products either. So why lead with your company size or greatness?

What say you?

About the author

Kim Klaver


  • What makes Steve Jobs a visionary businessman isn't the products he comes up with it is his understanding that if you focus on doing things well and meet or beat your customers expectations the stock price takes care of it's self.

  • Dear Kim,

    As a forever raving fan of Apple, this must be very exciting to you.

    iPod is the household word for an mp3 player. Regardless of its size or greatness, brand recognition is what makes a company KING.

    I am happy for Steve and his company. I bet Forrest Gump is too.

    Wishing You Plenty To Live,

    Tom Doiron

  • Apple is another good example of quality over quantity.

    Walmart has quantity/volume, but look at who is their market.

    On the other hand, the folks who shop on Rodeo Drive generally do not shop for the lowest priced items.

  • I love Steve Jobs.

    A real visionary guy who has revolutionized computing.

    It's my personal goal to keep raising the bar of home business with what you point out.

    It's not the company; ultimately, I think the 'old becomes new' and it goes back to community and convergence.

    Has anyone seen the latest release of the "Did You Know v.4.0" video?

    Talk about global community and convergence.

    Very interesting.

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