Just in from the NY Times…
Last week, Apple surpassed Microsoft to become the world’s most valuable technology company (iPhone, iPad, iPod, Mac computers, etc.)
A little more than a decade ago, Apple was struggling for its life, and many tech pundits were predicting its demise. How does it feel today, being at the top of the technology heap, asked a reporter.
“For those of us who have been in the industry a long time, it is surreal,” Mr. Jobs said. “But it doesn’t matter very much. It is not what’s important. It is not why any of our customers buy our products. I think it is good for us to keep that in mind. But it is a little surreal.”
Being the #1 most valuable technology company, or the biggest, “doesn’t matter very much. It’s not why any of our customers buy our products.”
So when you’re out promoting your products, remember that the size of the company is not why people buy the product. The monetary value of the company is not why they buy products either. So why lead with your company size or greatness?
What say you?