About a month ago, I ran a private three-week mastermind program for a group of previously successful networkers who wanted to be reinspired.
One gent, Stephen, told how a month before, he’d signed up his good friend and football buddy Tim, for a $1750 package.
Two weeks later, Tim called and told Stephen was quitting the business.
Tim related how he’d gone to two friends to make a presentation, and both had told him no thanks. They added that they really didn’t think it was a good idea for him to be doing that sort of thing, and said please don’t bring it up during any future get-togethers.
Stephen had joined the mastermind because he didn’t want to quit. But he didn’t know what he should do now so he stopped doing anything. His upline, also on the call, wasn’t sure, either. They’re all socially very active in their communities and don’t want to be perceived as people to stay away from because they do “one of those things.”
Anyway, I suggested to my man that he contact Tim, and show him some alternatives to what he had done. With the language to use and all. Just in case, you know?
Well lo and behold, Tim’s back in the business today. Doing fine with people for whom his business IS the right thing to be doing. Stephen’s a happy man with a new approach and rationale for his business.
What do you do when you aren’t being successful the way you want or need, but you’re not a quitter?
“The significant problems we face cannot be solved at the same level of thinking we were at when we created it.” -Albert Einstein
What worked five or ten years ago doesn’t work today. Selling “the dream” doesn’t keep people in like before.
Neither does the old school pitch: money money money. Close close close. Recruit recruit recruit.
1. The market has changed. It’s 80% women in the business.
2. The average age of a rep is middle age – at Shaklee it’s 65.
3. MANY of the women in the business do NOT do it primarily for the money.
4. 85% of everyone is part time.
5. Customers have been rediscovered, after years of being neglected and ridiculed (“There’s no money in customers. All the money is in the recruiting.” That refrain is probably what’s motivating the newly proposed FTC regulations for our business.)
6. Of the 2/3 Americans looking for something of their own today, 97% say money is NOT their main motivator, either.
7. Transparency is in, lies and half truths are out (e.g. it’s easy, fast money, product sells itself, all you have to do is talk to your friends, etc.,)
Einstein was right. “The same level of thinking” will not do in today’s marketplace.