General

Is the Internet over-hyped for NMers?

There is much marketing to NMers right now, hyping the riches awaiting you on the Internet. One gent describes his ‘new school’ network marketing as the move to the Internet. Others talk about the “net” in network marketing.

Buy this or that program for $300+ and you too, can join the thousands marketing to the tens of millions of people online each day.

Should you do it? It’s not just money, but time. Lots of time. Here’s some surprising info to consider.

Had a conversation yesterday with a gent who hires trainers for a large and successful online training company for network marketers. They have tens of thousands of members. The members get access to the trainings of different experts who teach various skills required to become a successful network marketer.

Here’s what they’ve discovered about Internet marketing from their members:

“In the first two years, we had lots of people trying to build their group exclusively by the Internet. Some took pride in the fact that they never spoke to most of the people they were trying to recruit. However for these folks there was a very high attrition rate.”

“In year 3 more and more of our leaders were building a business on relationships. Now, I rarely work with speakers who are teaching Internet marketing because we all want to grow an organization that lasts.”

This big NM training company is now seeking people who

“teach network marketing skills – like the old ones. E.g. pressing the flesh, talking to people on the phone, building a relationship. Work with the few front line leaders you have. Teaching them what to do…”

These are the good old school methods, aren’t they?

Take the middle way: consider the Internet a tool in your tool box. Combine it with the good old school people to people methods.

Here are two ways I leverage myself on the Internet. Most of the millions of people use the Internet to SEARCH. Therefore I want them to:

1) find my site when they search Google for something like what I offer, and
2) be able to contact me or order the product right then.

Here’s the minimum you need for that.

1. A web page online that describes the value of product and why you use it. Website or blog. On that page, have a contact me link. You can also start your own email list by putting a sign-up form right on your blog. Free. Here’s how:

You can set up a blog free. I use Blogger (this) and WordPress. Both are excellent and cost zip. You have to invest a few hours to set things up and make it look appealing, but that’s part of the deal. Don’t do it if you won’t put the time in to make it look nice. Add the widget offering people email updates. Your own leads. 🙂

THAT is your page. When people are searching online for a product or business like yours, you want them to find YOU. So take some time to make it engaging.

One tool to help you make your page Google-findable and friendly: the wonderful search engine eBook that I recommend and use myself. It’s like a semester at Harvard – in bite sized chunks.

The other must-have: user friendly, conversational language. Skip the hype and techno-babble that impresses no one. Lots of copy writing blogs around offering free and excellent tips. Plus the “If My Product’s So Great…” book here.

2. An order page/button (on the above page). If a person can’t easily order online, you’re done.

If you love online, there are oodles more things you can do.

But #1 to leverage the Internet: Be found when people search Google.

And of course the ability to contact you, sign up for a newsletter or order.

After email, searching is the #1 activity those tens of millions of people do online. Be there. You need some sweat equity and one or two tools.

That’s what you need on the Internet. Go ahead and do the old press the flesh, people-to-people approaches if that’s what you love. And when they ask for your website, you’ll have one to give them. Yours.

P.S. Some NMers want to show or explain their product/business to their site newcomers. Unless they ask for help, don’t do this. Remember what you tell the local dress shop salesperson when you walk in? “I’m just looking, thank you.”

About the author

Kim Klaver

7 Comments

  • I’ve all but turned off my internet activity for network marketing. I’ve been pleased with the results.

    It’s forced me to focus on the basics. The real basics of building rapport, presenting the message, and having the prospect close themself (if it’s the right opportunity for them).

    And in the very short time I’ve made this decision, I’ve had some wonderful things happen that wouldn’t have, had I been in my office working on the next ebook.

    Once I’m totally comfortable with these skills, I might go back to more internet-based activity (blogging, list building, etc).

    Walter Reade (from Wisconsin)

    Mmmmm . . . . cookies. If you want to lose weight, ask me for a free sample!

  • Absolutely, the internet is just one tool in your toolbox. And, for me, over the past 8 years, a VERY effective tool.

    And, I also believe that building a business using this tool STILL very much requires high touch – the phone call, the relationship.

    Try building like a robot, with no human contact and you’ll build a house of cards.

    Same as offline. I hear all of the time of people who sponsor someone, and then disappear. They lost the relationship part of the equation.

    Actually, I was just contacted by someone in my downline who’s sponsor had dropped out and she had rolled up to me. She was looking for help.

    Her sponsor was a friend from high school, sponsored her in the old fashioned way, made her a bunch of promises and then left.

    Glad she was online, and able to find me, ha!

    The way I use the internet is just like the offline way of building, only I don’t leave my house or get out of my gym clothes (well, sometimes!)

    As you say, Kim, I –

    Make sure I can be found when people go to Google.

    Run specific, quality online advertising campaigns.

    Join groups/communities where likeminded people congregate.

    I use the attraction marketing approach in that I don’t go after people, I allow them to evaluate me, my offer, and my business and then come after me if they choose.

    And, most importantly, I build relationships online.

    A few months back, my company’s VP of Marketing said this to me when we were discussing warm market vs internet marketing –

    “Jackie, you still work your warm market. You just work a different warm market. You don’t work your local warm market of your friends, family and people with whom you socialize. You work a warm market of people who find you online and come to you asking about your MLM Opportunity.”

    For me, it’s a fit. I like the feel of that.

    As you said, it’s a TOOL in your tool box, and does not have to replace every other way of doing the business!

    EXPECT Success!

    Jackie Ulmer
    Street Smart Wealth

  • Hi Kim,

    yes, you are right on. The internet is another tool to build your MLM business. I currently implement the things that you suggest such as having a blog. Another great tool that I use to build relationships as well as introduce products based offered by my MLM company are Squidoo lenses. People can create as many lenses as they want for free.

    The search engines love these lenses. With just some careful keyword research and then creating a lens around the keyword, it is very easy to land on the first page of Google. I have about 5 lenses right now and some people have much, much more than that.

  • Dear Kim,

    Gone are the days of the real “Yellow Pages” credibility test. Websites have replaced display ads. Anyone of a contrary view must believe that the Studebaker is still the finest car in the world. Google has become the index of the new yellow pages, like it or not. So as both you and Jackie emphasize, our sites must be accessible via the ‘index’. The second phase is what some ‘experts’ call conversion. Get ’em there AND get ’em to take action.

    I struggle with all of this technology. I ask myself who would I be attracting with all this You Tube, MySpace, Squidoo type Internet rage? Are my customers and/or team members going to come to me through these fads?

    I am working on a nice personal website that sells me and my product and that floats naturally toward the top of the search pages due to quality links and relevancy.

    Like Jackie so well shared: no relationship equals no retention. I have met her and some of her team leaders that came to her through on line searches. They all can’t say enough good about each other and have developed meaningful relationships.

    Prosppect is the act of searching for something of value. The Internet is a tool that allows us to cast a broad net, but we still have to sift for the nuggets.

    Panning for Gold,
    Tom Doiron

  • Tom – actually when a person is searching the Internet for something, and your site is one of those that comes up (or your Adsense ad) it is the prospect who does the sifting.

    Just like we do when we go searching for stuff on Google. WE sift. We choose. We decide what and when to buy.

    That’s what I mean by focusing on what you’re selling, and being there online when they come a looking.

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