They’re too cheap to produce and put online.
I made an example of a recent mlm spam campaign here for what looks like a fine new company, Zrii. It’s not even been launched, and has already been given “the dreaded mlm image” across the Internet. Why?
Because its online image has been tarnished by another cheap, screaming mlm ad campaign across the Internet.
The reps behind this campaign obviously spent no time 1) crafting a meaningful message or 2) thinking of ways other than spamming thousands of people, to get their message out. No honest effort shows, typos included.
It cost them little or nothing to do it. So they did it.
But – what good is it to be first out with a message when you’re giving the world a yucky taste? Is that any way to create a cool image for a new company?
(By the way, Donna Johnson, Arbonne’s top producer, noted in a comment to that cheap ad post, that the named company’s prelaunch website expressly asks that reps NOT do what these reps did.)
Our friend Seth Godin comments today about how “Cheap media, cheap ads” generate lousy effort and lousy results in radio and TV, too.
Sigh! This is just too bad. The Internet is our window to the world. First impressions count here just like anywhere else. As a matter of fact they are vital.
Normally you don’t get a second chance to make a first impression, but I do hope there’s an exception for this young company. And I also hope they hold those spammers accountable for their actions.
Ilka ;o)
Instant gratification comes in many forms. We live in a culture of cheap and fast. Cheap and fast advertising fits right in.
I see these reps in my mind’s eye planning this campaign. I imagine they think by using their last $100 to send out 10 million spam emails, they will be able to use the profits (LOL!!!) to buy some hot Google AdSense keywords that’ll really make the big bucks start rolling in.
Or maybe not…maybe they are just too darn excited to think straight?
On third thought, taking the 95% MLM failure rate into consideration, maybe they are actually ‘getting’ people with these campaigns? That 95% has to come from somewhere.
Tracy
About Me & contact info.
Organic Foods Mom
MLM Work At Home Blog
I’m disappointed.
The following link told me that *I* was the first to learn about Zrii, and that it was still a secret. Now I find out that Kim scooped me! lol
http://www.whythismlm.com/d.cgi/cg1455/home.html
— Walter Reade (from Wisconsin)
P.S. I’m launching my own top-secret web site in a week.
Sorry, Walter, but you’ve been scooped by me too. The people starting the company e-mailed me about a month ago, and it was the same style. I know them from another company we were in.
I’ve never had much luck with the shotgun blast style of e-mail marketing that’s totally hit and miss.
Right now, for the first time in a long time, I’m using the simplest approach in the world and having a ball with it.
I ask one question, “Do you like to travel?” Almost every person says yes to that. I give them my card and say, “I have an online travel booking engine. Stop by my site next time you are doing some traveling. It’s working. This is the first time I’ve had enough confidence in the product and company to approach warm or semi-warm market, but it’s such a low key approach that it’s fun for me and for them.
JUDY MARSHALL
http://www.judymarshalltravel.com
Wow! Talk about HYPE! This ad is “Hype City”! We all know about the tons of “billionaire” investors, “stars”, and “doctors” that endorse these businesses don’t we? And Kim has always taught us that there is no “best” product, company, or comp plan out there-just a host of good companies with a variety of equally good products. So, please DON’T believe the hype!