Contest: How to find buyers who are searching for what you sell…

How do you find buyers who are searching for your products? That’s the holy grail for marketers online.

1. Remember our own buyer mindset: when WE are looking for something, we want it ASAP. A seller must learn to facilitate that desire for immediate gratification. Here’s how the big guys have done it offline.

2. Big stores took years to learn to set up departments, and then, more departments within departments. It’s so common today we forget how many steps these stores have set up for us to make it quicker to find the one thing we want – in the midst of that big mass of things they have (that they also want to sell us). Take this typical shoe shopping routine.

Lulu wants new tennis shoes. She goes to Nordstrom and

1) finds the shoe department in the store, then goes to
2) women’s shoes, then to
3) type of shoe, then
4) size
5) brand, and
6) color.

The sales person brings out only the 5 pairs that match what she wants to buy – out of 5,000 pairs of shoes in the store. She doesn’t rummage through any of those.

Network Marketer’s dilemma:

1. When you try to sell everything to everyone, you get no one.

2. When you try to sell one specific thing, you get almost no one.

BIG difference. “Almost no one” can make you money. No one makes you zip.

Exercise: How would you describe that one thing you sell, product or business, so that someone who’s looking for it, might actually find it?

You get three lines (Google Adword format)
Line one (header): 25 characters or less
Line two: 35 characters.
Line three: 35 characters

Characters are letters, commas, and spaces.

That’s it. The readers will tell you if it’s someone’s size 8 or not. It’s not about making a match for as many as possible, it’s about making a match at all – you know, for the ‘almost no ones.’

Winner gets a 6 month subscription to the iGaggle Network. (Worth $203 for the Select Membership; $87 for the Registry membership.)

UPDATE: Nearly every ad here is from the SELLER’s point of view. All about how great THEIR stuff is. To get a buyer’s attention, you need to write copy from THE BUYER’s point of view. Much trickier. And much more effective.