Living online: losing our ability to engage?

A new video service, Big Think, had trouble finding funding because most venture capitalists said “Americans are too stupid.” They have no attention span and “all they want to see on YouTube are mini clips of cats urinating in toilets..See story here.”

My friend tech blogger Scoble admits that it’s his asshat posts (where he says he acts like a jackass) that generate the most hits.

Quick and dirty content gets eyeballs online.

But are they eyeballs that do anything except blink and move on to the next bit of eye candy?

About the author

Kim Klaver


  • I would say if you want to get people to your site, you can use this kind of “viral” marketing to get the word out, but you also have to bear in mind that whatever you say or do online represents your character and you have to decide where you draw the line. We are quickly judged by our words and actions.

  • You can score some quick wins on the internet. But most network marketers will struggle if that is their primary method of building.

    I’m not saying it is impossible; many have been quite successful over the internet.

    But to do so, you need to keep up with all the many things that will give you the cutting edge, e.g., SEO, video, latest and greatest social network, etc.

    I believe very strongly that the good old-fasioned method of talking to people will provide the greatest chance of success for the greatest amount of networkers.

    Walter Reade (from Wisconsin)

    I’ve finally found a product I can share easily!

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