“Money is such a small ambition…”

“Mr. Jobs made a lot of money over the years, for himself and for Apple shareholders. But money never seemed to be
his principal motivation. One day in the late 1990s, Mr. Jobs and I were walking near his home in Palo Alto. Internet stocks were getting bubbly at the time, and
Mr. Jobs spoke of the proliferation of start-ups,
with so many young entrepreneurs focused on an “exit strategy,” selling their companies for a quick and hefty profit.

It’s such a small ambition and sad really,” Mr. Jobs said. “They should want to build something, something that lasts.
-Steve Lohr, Oct 8, The New York Times

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Kim Klaver


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