Ready to earn $537,897 on the Internet like Joe did? Want to make $250,000 in your first year of MLM like I did?
As of Dec 1, you can’t do that anymore. Wow. No more ‘dramatic’ testimonials says FTC
No more big income statements unless you ALSO report the results that the typical persons who follows the program got.
Who in the how-to-make money business wants to do that??
Within a few days, my pal Frank Kern announced on his blog (bottom) that he would no longer be using big income stories. And Mike Filsaime, one of the most active Internet marketers of all, announced around then (on Twitter) that he was becoming a software developer. Yesterday, Mr. Filsaime confirmed that “I am excited to close out 2009. Time for me to pass the GURU baton on to others.” (A “tweet” on Twitter 11_2_09)
I suspect he’s concluded that the new FTC regs will bind him too much. Either no more income stories, or else he (and everyone else) has to disclose how everyone else has done with the programs. That is, compared to the income numbers that were advertised.
UPDATE 11_08_09: John Reese, another of the big names in make-money Internet programs, just announced he’s gone offshore, to the Philippines, to market his incomedotcom business.
The buyers of these programs, lured in by the big money, have no way of knowing just how atypical those big income numbers are.
On December 1, 2009, that will change. Big income claims will no longer be allowed. Not without admitting to the audience what typical results were. (Same for weight loss, etc. see below.) From the FTC site:
“Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.” From the new FTC Guidelines here.
I think this is a good thing. Not because big income is not or cannot be earned. But because the numbers bandied about are earned by almost no one else, despite good and honest efforts.
No amount of sweet talk – it’s really easy, look at us, we’re just like you – can change the results most people have gotten, even with honest effort.
I think there are better ways to entice good people to join your program. Coming soon.