Thursday is old school/new school day.
Old School: Promises promises
New School: No promises.
Self-serving promises are everywhere to be found – online and off.
“Scientific breakthrough!”
“Our technology stands alone
in the emerging wellness industry!”
“Who else wants to have the Freedom, Time and Money to do what you want when you want?”
“With this Simple, Proven System You can Suddenly Create the Lifestyle You Want Working from Home — and be on the Fast Track to a Life Without Limits!”
Does anyone but the most naive and desperate person believe such claims anymore?
Consider:
– Science and technology do not predict a product will work for someone. Think Vioxx or Celebrex, with tens of millions in scientific research behind them. And now they’ve been pulled off the market. People react differently to the same products. Nothing works for everyone.
– Doesn’t everyone make promises about the wonders of their thing? If you do that too, how will you stand out?
– Can you predict what will happen in someone else’s future? Just because something happened for you doesn’t mean it will for someone else.
Consumers (that’s us) are so distrustful of promises by sales types that 125 million Americans are on the Do Not Call Registry. We do NOT want to be called by anyone pitching us anything we didn’t ask for and don’t want to be talked into buying.
Here’s what really hurts: even if what you say is true, e.g. say it IS a breakthrough innovation, the fact that YOU the seller are saying it, makes your words suspect. Do you believe the big claims a sales person makes about what they’re selling?
Next: New School No promises alternative.
I tend to agree with your point of view on this subject.
My phone rings all day long with vendors offering “solutions”. I know these people are trying to make a living, and I appreciate that. But it isn’t a lot of fun to have somebody you have never met before tell you they can solve a problem that they don’t necessarily know you have.
It is hard for me to believe the claims of the folks who call me. In the end, I’ve become distrustful of businesses who call me, offering “solutions”.