The results are interesting from many perspectives. Of the 249 who responded:
1. The great majority of MLMers say it’s the product, not the money, keeps them in the business. ( See Q 1.) 61.4% stay because of the product. Only 22.9% for the money. You’re invited to read the comments, too.
2. Companies and upline clearly make significant income from the monthly minimum forced product orders. Nearly ALL (79%) respondents (Q 3) reported they had to make a minimum product purchase each month to qualify to get paid on any possible sales activity.
3. The majority (50.2% – Q 4) said they spend more on the minimum monthly purchases than they earn in sales commissions. 45% said they didn’t.
4. A whopping 81% (Q 7) say the products alone are worth being part of the business. Clearly buying the products trumps earning income. And that is a very good thing for the companies and upline.
Observations. We all know that most folks aren’t making money (they spend more than they earn) in their MLM business. The fact that 81% think that’s ok is a good thing for the companies and the recruiters. Because the company and everyone up the line benefits from those monthly orders.
So why complain about the fact that most MLMers don’t make money? Most don’t seem to care all that much. They’re in it for the product. Whether that’s a rationalization or whether it’s just how it is, who cares? They say they’re not in it for the money. At least not anymore.
So, shall we stop complaining about why so many folks are not earning much income in MLM?
Seems that is not the reason most networkers stay in the business. They may have come for that reason, but it’s not why they say they’re staying in. Sodden thought:
Should we reposition the business to new people based on this information? So they’re not so discouraged when they don’t earn the promised quick and easy income?
P.S. Of course, it may be my readers who are peculiar. Perhaps another cross-section of MLMers from 40-50 companies would respond differently. Who knows?