Goodbye: “If I can do this, ANYONE can!”?
Millionaire Internet marketer Frank Kern invited readers
to a webinar in which he’s telling how he did over $1,000,000 in sales this year doing something old fashioned. Instead of closing with the usual “You can do this if I can!” he put this, all caps, just as you see it here:
“FOR THE LOVE OF ALL THAT IS HOLY,
WE BOTH KNOW DAMN GOOD AND WELL
THAT JUST BECAUSE I TESTED SOME COOL
PROMOTIONAL TACTICS AND MADE A BUNCH
OF MONEY DOESN’T MEAN (OR IMPLY) THAT
THE SAME WILL HAPPEN TO YOU OR
ANYBODY ELSE.
I’VE BEEN DOING THIS FOR 13 YEARS THIS OCTOBER
AND IT TOOK A LOT OF VERY, VERY HARD WORK
TO GET TO WHERE I AM TODAY.
THERE IS NO PRODUCT, WEBINAR, SEMINAR, GURU,
COACHING PROGRAM, POTION, OR ANYTHING
ELSE THAT WILL MAKE YOU SUCCESSFUL.
YOU HAVE TO WORK LIKE A PSYCHOTIC ANIMAL
…RELENTLESSLY REACHING FOR YOUR GOALS.
THE ONLY GUARANTEE YOU CAN COUNT ON
IS THIS: YOU WILL EXPERIENCE HARDSHIP.
YOU WILL EXPERIENCE FAILURE. YOU WILL
EXPERIENCE DISAPPOINTMENT.
IT IS IN THE MOMENTS THAT YOU GET UP,
BRUSH YOURSELF OFF, AND CLIMB BACK INTO
THE RING TO CONTINUE FIGHTING THAT YOU WILL
FIND SUCCESS.
IF THIS IS TOO MUCH FOR YOU,
GET OFF MY LIST.”
He’s (finally) telling it like it is. Think the same is true for MLM?
It HAS to be, Kim. The crackdowns of the FTC (along with a general trend in the marketing world to shift to a more authentic and genuine selling message) necessitate that we disclose properly.
As the internet has a permanent black and white record of your income claims, they were naturally the first to get cracked down on. This meant they were also the first to shift their messaging.
As time moves on, eventually an mlm promising income claims will get investigated by the FTC and we will have a shift in our messaging as well.
In the Information Age, why anyone thinks making big income claims works anymore is beyond me.
Why not build your business the old fashion way – by getting customers?
(By the way, I think this is a great disclaimer.)
He telling it like it is, what a relief!
Priceless! I can understand why it worked for him and could work for others. It’s like “I’m not taking you to raise. I here to help you, but you must do the work. If you’re the hard worker who doesn’t know the word quit, let’s get started. If not, keep doing what you’re doing and you’ll keep get what you’ve been getting up to now.”
So strange, he might be saying it there, but let’s face it- the pitch is that his “systems are so easy, even a moron could do it- you’re not a moron, are you?”… I mean, sorta.
Bones, u write, “the pitch is that his “systems are so easy, even a moron could do it- you’re not a moron, are you?”… I mean, sorta.”
Whose pitch r u referring to? Frank’s note which I posted? Or an MLM recruiter’s?
I think it is very important in any business to let people know exactly how hard it will be. The reason MLM has such high attrition rates is because too many people think they can “Fire your boss tomorrow”. People need to know that is NOT the case. MLMers need to stop screaming that to all.
Frank is awesome. Straight forward and honest. How refreshing.