Should I buy an "opt-in" email list?

From aweber, a list service I use.

One company reported they bought a big email list…

“Javelin Marketing, a marketing/consultancy firm in the financial advising sector, got lured into buying such an email list (of supposed financial advisors).

“No doubt they expected to find their message well-received by many of those advisors, and to quickly grow their prospect list as a result.

“As you might expect, it didn’t turn out quite that way. They report:

“…upon emailing to 100,000 of the records, 85,000 bounced, clogged up our mail server and also got us fired by our web-based email provider. Lesson learned.

“Don’t give business to the pushers. Develop your own marketing to build your opt-in list. There’s no quick fix.”

Indeed, as list service notes, “attracting subscribers is a deliberate process.”

If you have a passion about something and write about it, chances are good that others who share some of that passion will want to hear more of what you have to say. And such are the beginnings of your own opt-in list.

After a few years perhaps, you’ll run a special for these folks. Maybe you’ll be able to say, “I made $24,000 in 24 hours,” – like Robert Allen did, after he built his list and then, a couple years later, ran a special offer on his most popular books.

What are you going to write about to build your list?

About the author

Kim Klaver

1 Comment

  • Absolutely build your own list ! It may be slow and steady, but I have yet to meet a successful network marketer who purchased their leads.

    They all create their own! Sometimes it’s better to be the tortoise than the hare.


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