What if they didn’t know it was MLM?

Negative perceptions about mlm (network marketing) plague network marketers almost wherever they go. That makes for a pretty crappy experience for folks, and it’s one reason people quit.

The Microsoft Windows operating system, Vista, has the same perception problems. People have heard so much negative about it that they don’t want to be bothered. They enjoy ragging on it, as you will see below.

However, the marketing team at Vista did something very clever, and documented it in this two minute video below.

After soliciting the usual “oh Vista sucks” type comments from people, they showed them something “new” — in disguise. Watch these jaw-dropping reactions.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][I am a MAC user and have never used a PC, much less Windows Vista.)

Next up for a transformational video: (new school) network marketing?


About the author

Kim Klaver


  • And then they buy Vista, and it crashes constantly, and they realize that they were not told the whole story in the initial meeting and they get mad and hate it all over again, only with good reason this time instead of hearsay. Hey, that IS just like MLM!
    Only partly tongue in cheek…

  • Glenn- ouch. I suppose if the folks who felt a different NM experience than the usual hustle-your-friends-to get-rich approach, and then went to a meeting where the recruiters did all those dreadful things, yes, they’d run. Again. But hopefully the behavior of the people I’m imagining would be genuine, not the usual propaganda and empty hype.

  • It seems Vista launched without being ready… lotsa bugs to untangle. What does that say about joining companies in pre-launch, just-launched, etc.

    With anything, it takes time and dedication to work out the buggies…either with a company or with our own distributorships therein.

    Premature excitement usually ends in disappointment.

    Better to take the slow, careful road to significant – and lasting success.

    Time-tested wisdom I like.

    Pat Crosby

  • Kim, That’s why I signed it as partly tongue in cheek! Old school methods still dominate the industry by a wide, wide margin. If everyone did things the way you teach we wouldn’t need the YouTube project. But you already know that.
    I just re ordered some of your older material that I had multiple copies of in cassette. Had to get some cds for the new kids to check out.
    You know I love your ways!

  • Kim, I thought Microsoft’s way to handle the “negative” was brilliant!
    Are your mental “wheels” turning for a NWM/MLM video?

  • I think the way Windows handled the negativity Vitsa is receiving (yes, I’ve heard nothing but bad too) is perfect…….. as long as they back it up.

    I would agree with letting someone know my company is “different”….. as long as I can back it up.


  • You know, its really interesting that companies who utilize Network Marketing as their primary means of advertising are defined by it. Where else is a group of completely unrelated companies grouped together because they advertise the same way?

    Its like saying that all companies who do their primary advertising on TV are “TV comanies” or those that advertise on the Internet are “Internet Companies”.

    The way I look at it, its just a marketing system that is used by these companies, and it should not define them nor pigeon hole them.

  • Michael – you write “
    Are your mental “wheels” turning for a NWM/MLM video?”

    Yes the wheels are churning…

    Kurt – you write:
    “You know, it’s really interesting that companies who utilize Network Marketing as their primary means of advertising are defined by it.”

    It’s the members themselves who describe themselves as network marketers. Not just the companies.

    I suspect the association with this type of marketing, getting one’s friends and neighbors to sign up and sell for you, plus the hype of fast and easy money, has almost no other meaning to many people who practice it. “I’m a network marketer” has always sounded empty to me.

    But then when they add, “and you can make money doing this too” the audience realizes that the product doesn’t matter, that the person is just selling a make-money-deal.

    I’d guess most network marketers wouldn’t know how to describe what they do any other say. Many are taught to deny they’re in sales, so network marketing it is…

    Which means either nothing to someone else, or it means, “oh uh, sounds like one of those things.”

    How good is THAT?


  • You know when I talk to people, I tell them right upfront network marketing and I add that as you know the people that build a successful nm business all make a ton of money and I have never have anyone down that when I talk in terms of that.

    Maybe it is the way I come accross. I guess I am just proud to be in NM and I don’t let it bother me what people think.


  • I’m currently using Vista and I’m loving it. My husband is a mac user so we always fight about this. He says PCs are for “babies” and Macs are for adults.

    What does he know right?

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