Big time Internet Marketer Jeff Johnson (see here) is promoting what looks like a fabulous seminar for someone who wants to build “an online publishing empire.” Product Launch guru Jeff Walker recently launched his superb Product Launch program, which I have.
These guys report they’ve made millions online, especially marketing their programs. And they’ve helped others earn income they might never have earned.
Here’s why I’m telling you. In VERY BIG PRINT at the very bottom of the sales page, both of these successful gurus put the same disclaimer (red added – KK):
“TESTIMONIAL DISCLAIMER: THE PERFORMANCE EXPERIENCED BY THE FOLLOWING USER COMMENTS AND TESTIMONIALS, ON THIS PAGE AND/OR OUR WEB SITE , IS NOT WHAT YOU SHOULD EXPECT TO EXPERIENCE. ALTHOUGH COMPANY ACCEPTS THE TESTIMONIALS IN GOOD FAITH, COMPANY HAS NOT INDEPENDENTLY EXAMINED THE BUSINESS RECORDS OF ANY OF THE PROVIDERS AND THEREFORE HAS NOT VERIFIED ANY SPECIFIC FIGURES OR RESULTS QUOTED THEREIN. THESE RESULTS ARE NOT TYPICAL, AND YOUR INCOME OR RESULTS, IF ANY, WILL VARY AND THERE IS A RISK YOU WILL NOT MAKE ANY MONEY AT ALL. SOME OF THE USERS MAY, IN SOME CASES, BEEN INCENTIVIZED TO SUBMIT THEIR COMMENTS.
The FTC is preparing regs that will cover testimonials (bad ones might need to be added along with rosy ones), among other things.
I suspect all the Internet Marketing guru programs will have words like this – if they don’t already – and while that is well and good, there’s a very important part that is missing: The time, effort and money it will really take you to get results.
Not that results cannot be obtained, they can. But NOT in 24 hours or six months – UNLESS you have the same years of experience, the drive, the talent, the patience and the will the sellers had. The Internet market (and especially Google) changes almost daily and what worked even last year in say, PPC advertising (Pay Per Click), doesn’t work anymore today.
It’s like saying: “Here’s how I got my M.D. in ONE DAY. You can too.” Then you read…yes, they crossed the stage one day and got their M.D. letters. And so can you…after you go through the grind, the expense, the frustrations and experimentation that they did.
It’s not easy, and no, anyone can NOT do it. Does this sound familiar or what?
Going in with your eyes open is a good thing. Think of these wonderful programs as CAREER choices, NOT quickie part time money-makers. Because they are career moves. And if you are not ready, willing and able to put in career-like effort, plan on a credit card bill of $1997 next month. Or five monthly payments of $395.
Think these relatively new big fat disclaimers might help keep out the wrong folks? Those hoping for a quick change of fortunes?
P.S. Obviously the same types of FTC attention will be focused on direct marketing and network marketing advertising.
Yes, Big Brother is coming to regulate us … is it no wonder. Excellent point about the disclaimers and the additional disclaimers you spoke of. It should be stated that results are not over night and to get the desired results (big $$) you have to put a lot of SWEAT-equity into it. Ain’t nothing you can do to make money in this world free or easy.
I have mixed feelings about them regulating testimonials. It could be good in some ways because I think a lot of testimonials are BS. What do you think of this?
Many testimonials are made up and are full of hype.
At the same time, how in the world can the FTC regulate all of them that are online, in print, and on television?
Eat Well. Live Well.