The Opportunity of 2011

Hopeful notes from our friend Seth Godin…on the opportunity of 2011:

“At the same time that our economic engines are faltering, something else is happening.

“The mass market [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][this is for everyone-kk] is being replaced by multiple micro markets and the long tail of choice [this is for people who…-kk].

“The exchange of information creates ever more value [people talking about your thing helps them -kk]

“Most of all is this: every individual, self-employed or with a boss, is now more in charge of her destiny than ever before.

“The opportunity…is the biggest of our generation (or the last one, for that matter). The opportunity is there for anyone (with or without a job) smart enough to take it–to develop a best in class skill, to tell a story, to spread the word, to be in demand, to satisfy real needs, to run from the mediocre middle and to change everything.

“¡Note! Like all revolutions, this is an opportunity, not a solution, not a guarantee. It’s an opportunity to poke and experiment and fail and discover dead ends on the way to making a difference. The old economy offered a guarantee–time plus education plus obedience = stability. The new one, not so much. The new one offers a chance for you to take a chance and make an impact.

“…there’s a spot for you (and your boss if you push) if you realize you’re capable of making a difference.  Seth’s entire post here

Your brain’s mission this afternoon: Ponder, wonder, and then answer this: How can I “satisfy real needs, tell a story, spread the word, be in demand and change everything?    [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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Kim Klaver

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