“…is very good. Very good is an everyday occurrence and hardly worth mentioning.” -Seth Godin, Purple Cow.
Where’s your remarkable? The product? Your customer service? What’s remarkable about what you’re offering others?
P.S. If you’re Wal-Mart, price is what’s remarkable. They can sell vitamins for $5. Doesn’t matter they’re all synthetic, because so are everyone else’s, including those for much more sold by many network marketing companies. Bottom line, you don’t compete with Wal-Mart as a direct seller or network marketer.
Kim, you're right. Competing with Wal-Mart on price is a fool's game. But you can beat them hand's down when it comes to customer service. If you are direct seller or network marketer, you should know far more about your product than Wal-Mart employees know what they sell.
With that in mind, you should be able to provide a knowledge base and offer the kind of personal attention the big box stores can't match.
With my company, our "remarkable" is our community. By far, our greatest sales tool is the community of people who make it up. The company founder has created an atmosphere of camaraderie, integrity, mentoring and success through helping others to their success. It is both unexpected and much appreciated and leaves a very strong positive impression.