General

"The products have to be good enough not to be bad." True?

That’s what one of our very top leaders told us years ago.

The model of NM is so good, he said, you could be selling automatic nose pickers.

I believed it then.

But is that model sustainable today?

Two women called me the other day, to ask for ideas on how to retail their product. They’d given away hundreds of samples, but people were just not buying it.

They came to me because they’d asked their high profile upline the same thing, and he told them their problem was they were not recruiting the prospective customers.

The way to get those auto-ship orders is to always tell customer prospects about the ‘accidental millionaire’ you met recently who was selling this stuff. In other words, sell the customers the money more than the product.

“If you want to sell the product, sell the money. People looking to make money will go on auto ship more easily than those who are just customers.”

Do you think that’s true or false for your company, based on your own experience? Do more people go on auto-ship because they hope to make money than they do to just use the product?

Vote below. Two questions:

Results so far here.

About the author

Kim Klaver

8 Comments

  • I have affiliates and customers on auto ship because they are all regular customers who want the best price. I do have at least 85% more customers on auto ship than affiliates.

    I’ve never talked with my customers about making money. I’m happy to have them as loyal customers who happen to be on auto ship.

    I did have a little touble with the idea of a $150 plus auto ship every month. Who can afford that? Maybe if I was trying to find customers for this kind of monthly autoship I would answer differently, that’s a lot of money every month. I’m sure I would still do it the way I am now, find customers who care about the product I market enough to use it everyday, every month.

    Robin

  • People who promote this belief don’t seem to understand why people buy. If the product solves a problem that the prospect has and the prospect wants that problems solved badly enough, they will buy and buy on a regular basis. I did.

    There are also people who won’t buy from a network marketing company because they are afraid they will be pressured into selling the stuff. I know. I was one of them. I had some experiences that changed my mind, but that doesn’t happen to most people. Don’t depend on that luck.

    You should identify who is a potential customer and who is a potential business partner and keep them separate.

    Joe Washburn
    http://www.leadersclub.com/35503/marketing-power/

  • I’m with Robin. I’m on autoship because I want the best price, but I would stay on it even if I didn’t sell this particular product because I don’t ever want to run out of it. This company does NOT require an autoship for me to get paid on my customers so I feel no pressure whatsoever to push it on them. I have no problem offering the same deal to my customers, I mean why not? They appreciate the discount, too. And I do not pressure them, I don’t get any more money if they are on autoship than if they aren’t, and in fact, because they get a better price I actually get a little bit less. But those who love it will want it more often and longer. We both win.

    I was on a $150+ autoship with another company JUST to get paid on any other orders I might have gotten. There was no better price for authoship offered directly, although there was an additional free product included. The problem was that free product was not usually something I or any of my customers necessarily wanted, so I did not consider it a benefit – it was not the reason I was on autoship (like the better price I am getting now). I did not feel comfortable offering the autoship to customers since I was not even able to afford it myself and had to spend more money than I should have just to get paid. It would have been a good deal if I were a big seller or recruiter, because being on autoship meant you get a higher percentage on sales and sign-ups. This is not the case with my new company and I do not have to feel guilty about convincing someone to go on autoship just so *I* get a better deal.

  • I so agree with Joe.

    I go on autoship because of the discount and convenience (as a customer). I am so against hyping someone into a business. Let customers be customers – and be grateful as a distributor for all of them. If they want to make extra money or get their product for free, they will let you know. I cannot count how many potential customers are repelled from the product when someone starts on them with the business proposition.

    Keep the customer and business offer very separate.

  • “If you want to sell the product, sell the money.”

    Over priced products and under paying compensation plan. I’m so glad I’m not doing anything like that anymore.

    My thinking is 180 degrees from what it once was, in regards to selling The Business versus getting customers.

    Paul Eilers
    PaulsHealthBlog.com

  • I am with Kim here. It doesn’t make much sense to push the financial aspect on people looking to solve a health problem.

    Imagine how foolish it would seem if we walked onto a car lot trying to solve a car problem and the salesman said we should become a car salesman (or woman). I would laugh and take my money and need for a car someplace else.

    I don’t fully understand why the industry trains on such an idea. As far as I know MLM is the only industry that pushes this so aggressively from an illogical reasoning.

  • Dear Kim,

    Based on my 12 years working with a better than average nutrition company, the business prospects sign up quicker for autoship than the product prospects. Probably because they have bought into the company hype; it is easy, any one can do it, you can have everything you have always wanted so what are you waiting for, etc.

    Product users want time for personal evaluation. If the autoship program affords them the lowest wholesale price with no sign on fees; they may bite if it is presented in such a way. However, I have found that those unaccustomed to monthly shipments with auto debits to their checking accounts or credit cards, get a little nervous right out of the gate.

    As previously mentioned, pushing the issue is a sure turn off. If it is good, let them decide. No harm in making it available from the onset, but let them ask first after the presentation. Does the server shove the hors d’ouvers platter with the stuffed mushrooms in guest’s face and say, “They are great, you have to take one!”

    Some of the stuff rookie Network Marketers are encouraged to do only generate immediate sales volume with a predictable high atrition rate.

    I want happy, satisfied, repeat customers that will stay a while because they have bonded with the products and enjoy its value building benefits.

    Let them decide,

    Tom Doiron
    Atlanta
    http://www.TomDoiron.com

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