Here’s an interesting take on the “make them come to you” approach…
“A spider never wants for food. It finds a harmless looking little corner to build its web, and while busying itself with other tasks, awaits its prey.”
Similarly, for your little corner of the market, build your special interest blog or site. Then busy yourself with other tasks, awaiting like minded folks.
Do not build in 9 other corners at the same time.
The author goes on…
“Highly effective info-product selling works the same way. You make yourself visible in the places your target prospects are likely to find you, and lure them into your web with free content.
Like the spider, you personally attend only to the very best prospects that have fully ensnared themselves, while automating your interaction with the rest.
Once inside, your systems draw each prospect/customer deeper and deeper into your web in a series of graduated steps, each one increasing the level of commitment.
To make them come to you requires a soft sell. You haunt the periphery of their existence, appearing in different places, never approaching them, but continually teasing them to betray their interest by requesting specific information from you.
To them, this information is just what it seems, information. To you, it is copy, carefully designed to subtly communicate the various benefits of your solution… install buying criteria… overcome objections… and intensify their desire to fill the emotional void in their lives that attracted them to you in the first place.” Daniel Levis
While Levis refers to “info-products” it applies easily to nutritional and other non-run-of-the-mill products NMers market as well. Because they require some explanation and demonstration. That can be some very interesting information.
For an example, see “Are Your Vitamins Safe?” report at the top left of this blog. (Warning: that’s an affiliate link for the little start up I am part owner of and for which I provide marketing guidance.)
You can create your own, like I did, on a topic that interests you and is of interest to YOUR corner of the market. Like this info is of interest to me. There are hundreds of cool possibilities.
TIP: Start with YOUR hot button, as usual. OK?