General

Think Small. Or.


What motivates you more?

“Think Small.”

OR

“Think Big.”

Think Small, made popular by the Volkswagen Beetle ad in 1959 (and winning over millions of new buyers), was the antidote to conspicuous consumption. Message: small trumps big.

On the other hand, who hasn’t heard Think Big! from NM and Internet marketing gurus? (Sorry this was the best image of this I could find. Don’t buy the book, just check out the cover.)

Which type of thinking motivates you to reach out to people more?

Which better keeps you on track each day?

What do you teach your people about this mindset?

About the author

Kim Klaver

6 Comments

  • I try to do both: Think big in my business planning and I think small (smaller) on daily tasks: like when I am talking one on one with someone. That keeps me engaged and in the moment – but I have the 'bigger picture' in the back of my mind often.

  • One by one, one-to-one = Big

    You do have to look at people as individuals, not just a means to your goal.

    Otherwise, they'll see right through you and will not stick around long term.

  • I have 3×5 card that stays by the keyboard, and it has my Positive affirmations on it. It's good to pick up and re-read whenever I find myself getting stuck and not moving forward with my daily 5 List of things to accomplish.

  • I have to agree with Ross, it's a combination of big and little. You have to have your goals, or you risk losing sight of where you're going. That's the think big part. However you also have to break that down in small parts that you can actually work on each day, each week, each month that lead you to your goal. That's the small part. The big one keeps you motivated, the little ones keep you taking the right actions that go there.

  • it's a combination of big and little. You have to have your goals, or you risk losing sight of where you're going. That's the think big part.Thanks for the sharing here.

  • Everyone has their own unique motivation so a key part of motivating others is finding their source so they can tap into it.

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