Think Small, made popular by the Volkswagen Beetle ad in 1959 (and winning over millions of new buyers), was the antidote to conspicuous consumption. Message: small trumps big.
On the other hand, who hasn’t heard Think Big! from NM and Internet marketing gurus? (Sorry this was the best image of this I could find. Don’t buy the book, just check out the cover.)
Which type of thinking motivates you to reach out to people more?
Which better keeps you on track each day?
What do you teach your people about this mindset?