Want to try your luck and brain to win a spot in next week’s
“How to get someone to do something” class?
Contest: Reply by Monday May 15, NOON PT 3PM ET.
Class session #1 starts Tuesday, May 16. #2 Thursday, May 18.
Question 1A: State your favorite product “fix” e.g., I don’t drag around anymore, don’t have achy knees anymore, don’t worry about legal surprises anymore, can do X again, etc.).
Question 2A: State three biases your prospective customer must share with you, in order to even TRY the product. Use the post, What’s bias got to do with it? for your working definition of bias and some examples.
Remember, a bias or a leaning is not “the reason I love this product.” It’s the mindset you had BEFORE you ever heard of the product that encouraged you to try it (e.g. an alternative to the status quo) to begin with.
Question 2A: What’s your inner “why” for doing the business? (30 words or less).
Question 2B: What bias or leaning must any prospective prospect have, in order to be OPEN your business? Use What’s bias got to do with it? for your definition of bias. And no, just “making money” is not a bias.
Tips: (y)our audience consists of people worthy of our full attention and respect. If we can remember that it’s about them and not about us we’re on the right path.
Remember to speak with a human voice, not technobabble or bombastic boasts. A marketer must “share the concerns of their communities…But first, they must belong to a community.” Cluetrain Manifesto.
What community do you belong to? People who….That’s the path towards describing your bias and those whom you seek.
Use the Comments below to submit your responses, ok? Be patient, sometimes the system is a little slow. SAVE your comments somewhere in case they get accidentally swallowed up in cyberspace.
Contest:
(Prepaid Legal rep)
1a. Virtually noone can ever abuse me or my family again. Not an individual, not a business, not the government, not anyone. I am as bulletproof as it is possible to be.
1b. People who are biased toward wanting to be responsible to their family (up to date wills, for example).
People who are concerned about identity theft.
People who understand the value of proactive living (ie have your contracts reviewed before you sign them, rather than signing them and trying to get out of trouble later).
2a. My ‘Why’ for being in this business is multifaceted, but in 30 words it would be because I am absolutely committed to living life on my own schedule and under my own ethics code, and to be doing something that has the potential for producing enough income for dignity in life. “Give me liberty, or give me death!”
2b. I qualify business opportunity prospects by ascertaining that they have three qualities: ambition, dissatisfaction, and currently looking/absolutely willing to look. (Dissatisfaction could be in several areas: Financial, no free time, desire for a new challenge, etc.)
If they do not meet all three criteria, I do not prospect them as potential associates.
Ecoquest/Infinity 2
1a: I used to be someone who couldn’t change what I hated about my life because I didn’t even have the energy to change the TV station.
2a: It’s not at GNC, I’m really not completely dis-satisfied with my life and last, I’ll think about it tomorrow, if I have the time and strength.
Inner why: I used to have so little hope that I could do something that made me jump and down inside, not feel burned out and burned up, but passionate and energized.
bias toward the business: It’s too cheap, it’s too expensive, it’s too out there, my friends won’t be impressed, it’s too easy, it’s too hard, it’s too much work, you mean I have to buy something?
Nature Girl:
I don’t quite understand when you write that your bias towards the business is:
“It’s too cheap, it’s too expensive, it’s too out there, my friends won’t be impressed, it’s too easy, it’s too hard, it’s too much work, you mean I have to buy something?”
What belief did you have before you were introduced to the business that made you think it might be for you?
Favorite product “fix”
I don’t get stuck in bed for months on end with the flu anymore.
or….I don’t have to worry about catching every bug that goes around anymore.
Three biases your prospective customer must share with you
Interested in and proactive about my health.
Prefer using alternative natural solutions for my health problems instead
of blindly taking drugs and relying on traditional medical treatment.
Open to receiving health information from someone other than a
“health professional”
My inner “why” for doing the business
I want to be free to enjoy life and help others instead of constantly struggling
with poor health and worrying about how I’m going to pay my bills.
Bias or leaning any prospective prospect must have, to be OPEN to my
business
They must have the same bias I have.
Ok, here’s my entry:
Question 1A: State your favorite product “fix” e.g., I don’t drag around anymore, don’t have achy knees anymore, don’t worry about legal surprises anymore, can do X again, etc.).
Answer: I don’t take naps in the afternoon anymore.
Question 2A: State three biases your prospective customer must share with you, in order to even TRY the product. Use the post, What’s bias got to do with it? for your working definition of bias and some examples.
Answer: (a) She must be lacking in energy.
(b) She must want an alternative to coffee or other caffeine products.
(c) She must be open minded and willing to try new things, possibly things she is not familiar with or hasn’t heard of before.
Remember, a bias or a leaning is not “the reason I love this product.” It’s the mindset you had BEFORE you ever heard of the product that encouraged you to try it (e.g. an alternative to the status quo) to begin with.
Question 2A: What’s your inner “why” for doing the business? (30 words or less). (I think this should have been Question 3A)
Answer: I wanted to be home with my daughter and yet be able to support both her and myself without having to depend on anyone else.
Question 2B: What bias or leaning must any prospective prospect have, in order to be OPEN your business? Use What’s bias got to do with it? for your definition of bias. And no, just “making money” is not a bias.
Answer: They must be looking for a business that does not require having a store-front or a huge inventory and that is flexible enough to be worked according to their schedule on any given day. They must also like interacting with people.