Want to try your luck and brain to win a spot in next week’s
“How to get someone to do something” class?
Contest: Reply by Monday May 15, NOON PT 3PM ET.
Class session #1 starts Tuesday, May 16. #2 Thursday, May 18.
Question 1A: State your favorite product “fix” e.g., I don’t drag around anymore, don’t have achy knees anymore, don’t worry about legal surprises anymore, can do X again, etc.).
Question 2A: State three biases your prospective customer must share with you, in order to even TRY the product. Use the post, What’s bias got to do with it? for your working definition of bias and some examples.
Remember, a bias or a leaning is not “the reason I love this product.” It’s the mindset you had BEFORE you ever heard of the product that encouraged you to try it (e.g. an alternative to the status quo) to begin with.
Question 2A: What’s your inner “why” for doing the business? (30 words or less).
Question 2B: What bias or leaning must any prospective prospect have, in order to be OPEN your business? Use What’s bias got to do with it? for your definition of bias. And no, just “making money” is not a bias.
Tips: (y)our audience consists of people worthy of our full attention and respect. If we can remember that it’s about them and not about us we’re on the right path.
Remember to speak with a human voice, not technobabble or bombastic boasts. A marketer must “share the concerns of their communities…But first, they must belong to a community.” Cluetrain Manifesto.
What community do you belong to? People who….That’s the path towards describing your bias and those whom you seek.
Use the Comments below to submit your responses, ok? Be patient, sometimes the system is a little slow. SAVE your comments somewhere in case they get accidentally swallowed up in cyberspace.