What if you lead with your worldview?

Do you agree with the ideas in the recent post,“What if it’s their worldview?”

If so, let’s experiment. How would you “lead with” one or two of your worldviews, as they’d relate to your product or business, so you end up finding people with a similar world view to yours, how might you do that?

Your worldview is what you believe. Your biases for or against things; your tendencies. At least those you have right now. (They do change.)

Leading with your worldview about your product/business is not as easy as it might appear.

Examples of worldviews are expressed in these statements…

New technology can improve my life.

If I was prettier, I’d be more popular.

If it’s a prescription medicine, it’s probably safe.

I can afford the best.

All [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][network marketers/you name it] are liars…

(examples from Godin’s All Marketers are Liars. )

Or, “Only low rent people do network marketing.”.

Or “This is a neat way to build a big empire because the market for this product is huge and smart.” (KK when I first heard about the NM business and the product I thought was so cool.)

Take the belief that you have which made you try your product, say, and state it as “I believe that blah blah blah blah, and so I tried this product.”

The idea is to find people with similar worldviews to yours, so that you spend your time talking to like minded people (not that they will all buy, mind you!) rather than having to convert the heathen, you know?

Use the Comments below and state as clearly as you can, one-two lines at most, what your belief of worldview was that made you decide to try your product. Go to the remembering room of your mind, not the impressing room, ok? It’s your worldview we’re looking for here.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

About the author

Kim Klaver


  • I suspect the chemicals in the products I use at home are causing many of the chronic health problems my family has, and I need a cost-effective alternative, so I tried these products.

  • Thanks, Suzanne.

    Question: did you have that idea before you ever heard of you products? If not, what made you try them?

    I understand why you use them now, yes, but that is after the fact. What was it that made you try them before you knew anything about them?

  • I was one of those women who literally cleaned the house in 30-45 second spurts holding my breath. (It takes a heck of a long time to clean a bathroom that way, running in and out like that just to get air.)

    I made the connection early on (while still living at home with my parents, in fact) that cleaning products and I are not a good combo.

    Then in 1993, my oldest was diagnosed w/ ADHD and slapped on Ritalin immediately and my younger son was diagnosed with asthma at 4mos old and put on a nebulizer and all manner of prescriptions.

    Over the next 5 years, I tried health food stores, online and off. In most cases, the cost was prohibitive, or the products didn’t work worth a crap and the return policies were either non-existent or way too much hassle.

    By 2000, I was working full-time-plus, had gone back to college full-time, had added a daughter in 1999, and had no time to run all over town bargain hunting and reading labels with a magnifying glass.

    So, I relegated myself to shopping at WalMart (b/c of price) and reading every label. I actually did carry a magnifying glass in my purse for those trips, because many of the labels are extremely hard to read.

    Between my oldest son (ADHD w/ 3 prescriptions), my younger son and myself (asthma w/ 5 prescriptions we shared), I was spending $80-100 a month in co-pays on the prescriptions alone. (Sidenote: now that I am NM fulltime, I have no health insurance, and those 8 prescriptions would cost me over $500/mo to fill if we still needed them.)

    Then I found my company (and yes, I responded to a WAH ad.) I was so weary from spending all that time and money for us just to breathe and sit still (oh, and the ADHD drugs never did do much but cause other side-effect problems for my oldest), I almost passed up trying these products. But the lady that called me also had asthma and so did her son, and when she told me that, we left the subject of a home business and went to what the products had done for her and her son. I joined because of that, without really ever getting an explanation of the business. LOL

    So, I’m proof that your methods work, even if, in my case, it was accidental. She called my name BIG TIME when she started telling me about how the products had helped her family.

  • Great story Suzanne!

    So your ‘worldview’ before you ever started on these products might have been something like:

    “I knew early on that (the usual) cleaning products and I are not a good combo.”

    With that worldview based on your experience (holding your breath while cleaning) you were OPEN to something new for cleaning products.

    So while there are other kinds of experiences and biases that might lead a woman to a different kind of cleaning product than what she’s using, this is one that is YOU.

    An interesting way to lead, yes?

    I’m introducing a product for women who know that they and their cleaning products are not a good combo, like the way I used to be…


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