I’ve been on some 30-40 “Internet Marketing guru” mailing lists this past year, and I cannot imagine how an inexperienced but ready entrepreneur could decide which program to buy. Or, how they would know which ones to stick with (versus get a refund). Here are just a few reasons:
Each one says their program is the way to earn major income online.
Each one shows income from third parties that the seller says he/she’s earned. (I will assume those are genuine numbers, not made up fluff.)
Each one says it is easy, anyone who can point and click can do it. (Hmm, sounds a lot like some MLM recruiters, huh?)
But after you plunks down your $1200 or $1997 or $497, two things emerge from nearly everyone of these successful Internet Marketers. They tell us, now, that:
1. The program you have just bought is NOT A FAST TRIP to the kind of income the seller makes now. HE has done this eight to faint for 5 or 12 years. There is MUCH for you to learn. (Yes, NOW they tell you.)
This is not a get-rich-quick thing. Bottom line: plan some major time. 6 months to two years, at least. And that’s if you’re spending 30 hours/week or more. Plan for success way farther down the line if you are part time.
And that is the FIRST thing they say (after you’ve committed mentally and wallet-ly.)
2. Then they tell you that there are many steps in the dance. Most are fairly easy to do, but there are many many many of them. AND some where you cannot control the outcome. But which need to be completed in order to make that income that drew you in.
Two recent examples.
Just in the last 30 days, I bought two of the most promoted, successful and hyped “pay per click” type Internet marketing products. A primary business model of these programs is:
Advertise products or promotions using Google Adwords, (the ads you see on the top and right side of Google search results when you search for something) and earn more on the sales of the products or product trials than you pay for the Adwords.
Most people lose their shirts because of ONE reason: they pay WAY more for their Adwords clicks (to Google) than they earn on the sales made when the clickers buy something or provide info that their Adwords ad is offering.
Acknowledging this, the gents then tell you that the key is finding the right market niches. A “right” niche is a market segment (like video games nuts or psychic seekers) with active buyers, whose needs are NOT yet being met – not enough, anyway.
This is of course the great unknown. Because even though you can use many tools to find popular types of products (e.g. digital cameras), you’ll be paying $5+/per click for such popular keywords using Adwords. And after finding that out, you discover that people who type in general phrases like digital cameras are not really the ready buyers anyway, they’re “just looking.” And there goes your $5/click to lookers who are not ready to buy the product you happen to be selling on your carefully written and expensively designed Landing Page (the link you have in your Adwords ad.)
Then, they tell you that for some kinds of PPC (Pay Per Click) and CPA (Click Per Action) marketing you need to get into the affiliate networks. And they give you a nice list.
Then you go to apply. And discover they want a LOT of information you weren’t ready to give – like numbers of unique visitors to your site; your email list size, etc.
AFTER you submit the info, then they tell you that they’ve got an “unusually high number of applications now” and will get back to you if you qualify to get into their affiliate network. (I did get in because I’ve been online for 12+ years and someone can Google me and come up with 44,000 results, all about me or my stuff. But what if a person is just getting started?)
If you’re new and don’t have a well visited website or sizable and responsive email list, you will not be allowed into these networks.
So now what? And why didn’t anyone tell us this before?
To be continued…
P.S. Does this mean these programs are scams? No…but there’s a trick to buying the right one for you…coming up next. See “Should I buy the Niche Socializer?” here and “Should you buy guru Ryan Deiss’s Program?” here.