And how come they almost all say no?
Here’s Seth Godin’s answer:
“If you look at the numbers, you soon realize that a huge portion of the population apparently:
- Has read two books in the last year, Harry Potter and The DaVinci Code
- Uses only two websites, Google and Facebook
- Visits only a few blog posts a day, and every single one of them is on the home page of Digg
- Watches only two or three TV shows, including the Super Bowl
- Eats only at McDonalds
- Watches only incredibly snarky or juvenile videos on YouTube”
And in case you’re thinking of publishing a book,
“Mass phenomena are tricky things. It’s true, the typical American reads exactly one book a year. How are you going to predict which of the 75,000 books published are going to be that book? You can’t.”
Bottom line: focus on the smaller and (maybe) less glitzy people who actually share your values. One way: Ask those you come across re your business or product: Do you know anyone who might like to know about something like that?
Maybe that’s the reason so many people fail in network marketing.
No one teaches them how to find the needle in the haystack.
The haystack is HUGE, and there are a LOT of needles.
But I’d guess that most people think every handful they pick up should be all needles.
And instead they get hay.
Walter Reade (from Wisconsin)
Dear Kim,
How come they almost all say NO?
#1 Because we asked them
#2 Because this is not the right thing for them to be doing NOW.
#3 My personal belief is that only about one out of a thousand with no prior MLM experience would get involved if asked.
Like Walter said, it is a needle in a haystack, howbeit a big haystack.
Make them ask first. Don’t say it is easy and anybody can do this. Tell prospective recruits that they need to talk to a lot to find a few to find one. Give them a realistic expectation. There are 1000 chairs set up for an event and one has a bag of cash taped to the bottom. Good luck.
Did I say make them as you first?
Ouch,
Tom Doiron
Some of Seth’s statistics puts it all into a little different perspective to me.
It does make things a little trickier……
In order to help the average person who comes home after working 8-hours and they only want to spend maybe 30-60 minutes working on their business. They need to have access to a simple duplicatable system.
My blog shows 101 different ways people can build their business either online or offline.
I have used these techniques to recruit more then 55,000 people and gross more then $8-million in mlm.
J.R.
So J.R.,
Is typing your ad on this blog part of your one hour a day that has recruited a whole city and made you a multi millionaire?
Oh bother!
Tom Doiron
Well, if even the professional marketers at big car manufacturers can’t figure out whether to market to the masses or to the niches, then why should a simple network marketer be expected to know what to do …