Who are these people?

And how come they almost all say no?

Here’s Seth Godin’s answer:

“If you look at the numbers, you soon realize that a huge portion of the population apparently:

  • Has read two books in the last year, Harry Potter and The DaVinci Code
  • Uses only two websites, Google and Facebook
  • Visits only a few blog posts a day, and every single one of them is on the home page of Digg
  • Watches only two or three TV shows, including the Super Bowl
  • Eats only at McDonalds
  • Watches only incredibly snarky or juvenile videos on YouTube”

And in case you’re thinking of publishing a book,

“Mass phenomena are tricky things. It’s true, the typical American reads exactly one book a year. How are you going to predict which of the 75,000 books published are going to be that book? You can’t.”

Bottom line: focus on the smaller and (maybe) less glitzy people who actually share your values. One way: Ask those you come across re your business or product: Do you know anyone who might like to know about something like that?

About the author

Kim Klaver


  • Maybe that’s the reason so many people fail in network marketing.

    No one teaches them how to find the needle in the haystack.

    The haystack is HUGE, and there are a LOT of needles.

    But I’d guess that most people think every handful they pick up should be all needles.

    And instead they get hay.

    Walter Reade (from Wisconsin)

  • Dear Kim,

    How come they almost all say NO?

    #1 Because we asked them

    #2 Because this is not the right thing for them to be doing NOW.

    #3 My personal belief is that only about one out of a thousand with no prior MLM experience would get involved if asked.

    Like Walter said, it is a needle in a haystack, howbeit a big haystack.

    Make them ask first. Don’t say it is easy and anybody can do this. Tell prospective recruits that they need to talk to a lot to find a few to find one. Give them a realistic expectation. There are 1000 chairs set up for an event and one has a bag of cash taped to the bottom. Good luck.

    Did I say make them as you first?

    Tom Doiron

  • Some of Seth’s statistics puts it all into a little different perspective to me.

    It does make things a little trickier……

  • In order to help the average person who comes home after working 8-hours and they only want to spend maybe 30-60 minutes working on their business. They need to have access to a simple duplicatable system.

    My blog shows 101 different ways people can build their business either online or offline.

    I have used these techniques to recruit more then 55,000 people and gross more then $8-million in mlm.


  • Well, if even the professional marketers at big car manufacturers can’t figure out whether to market to the masses or to the niches, then why should a simple network marketer be expected to know what to do …

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