We got two out of three…
192 out of 219 agree with the advertising gurus: A beautiful ad for golf clubs signed by Tiger Woods will not get you to buy the clubs if you don’t do golf. But an ad for my favorite tennis racquet, no matter how badly written, will get me to tear it out or print it out, for when I’m in the market.
Because consumers see or hear the same claims and promises from your competitors. How often do you have to hear that every product is the ‘best’ before you stop listening and get advice from people who actually use it (who are not also selling it)? Most of you got that right, too.
that’s where we need help.
(Take #7 – “innovative pay plan that no other company has.” How many companies tell their reps that very same thing, and have them repeat it to prospects?) Or mix in the product with selling the business? (#125 – “Our products are revolutionary and simple and easy to use; immediately bio-available, no more pills or powders and they are great samples.”) Plus, jargon makes some of them incomprehensible to anyone not in that company – #110 for example. Oi vey.
Challenge: Who can find three of these that are unique, interesting and could likely NOT be copied by everyone else selling something similar?
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