How come my site visitors are not buying?
“I had 2,000 hits on my health blog this week and no sales.” Then she added, “I get over 200 visitors a day, but no sales yet. This is a lot slower than I expected. What should I do?”
Do you know who your visitors are? Were they just surfers who went right on to another site?
To survive the process of making money online, you must 1) realize that selling online is NOT easy, especially in this marketplace and 2) get out of the pure traffic play mindset. You need to be “in the race for a smart, focused audience. That’s where the real action is.”
So who is your smart focused audience? What are they focused on, that YOU are focused on? No, buying your product is NOT what anyone else is focused on.
What are you really juiced about you can write about, that is not selling your product? No one will come back if that’s all you do.
Are you a health nut? A juicing queen? A tennis nut? A time management fanatic? A teacher-type?
Build your blog based on your favorite interest. Word will slowly spread. Five readers, 15…Then keep posting and have patience. As in 5-10 years. You’ll get better and your audience will learn to trust you. And they’ll tell others who are passionate about the same thing you are, about you.
Eventually readers will trust you enough to buy what you recommend – in the area where you have demonstrated expertise and passion.
So keep your day job while you’re building up your empire on the side. Ask yourself: Do I love this enough to be in it for the long haul? Would I do it anyway?
If not, find something you ARE mad about. It’s the only way anyone knows of that you can stick with it long enough to get really good at it.
Good enough to really fall in love with it. And maybe even make some money with it.
P.S. Do you know who your visitors are? If you can’t describe them, chances are good they aren’t buying. When you can describe them, and they love what you love, that’s when the fun begins.